OPENING THE BLACK BOX OF TECHNOLOGY ADOPTION: THE MOTIVE-TECHNOLOGY-BELIEF FRAMEWORK

• Published in: International Journal of Innovation and Technology Management (IJITM) Vol. 8; no. 4; pp. 535 - 555
• Main Authors: ZENOBIA, BRENT A., WEBER, CHARLES M.
• Format: Journal Article
• Language: English
• Published: World Scientific Publishing Company 01.12.2011; World Scientific Publishing; World Scientific Publishing Co. Pte. Ltd
• Series: International Journal of Innovation and Technology Management (IJITM)
• Subjects: Adoption; causal adoption process theory; Coherence; Consolidation; Consumer behaviour; diffusion of innovation; Empirical research; Focusing; Foundations; Framing; Grounded Theory; Innovation; Innovationsdiffusion; microlaws of innovation; Motive-Technology-Belief framework; Nachhaltige Mobilität; Personenverkehr; Portland (Or.); Psychological factors; Qualitative analysis; Straßenverkehr; Technology; technology adoption decision process; Technology transfer; Technology utilization; Transport; Transportation; USA; Vehicles; Motive-Technology-Belief framework; grounded theory; microlaws of innovation; technology adoption decision process; causal adoption process theory; Adoption; diffusion of innovation

A qualitative empirical study explores the psychological process by which transportation consumers adopt alternatives to single occupancy vehicles. The study's findings give rise to the Motive-Technology-Belief (MTB) framework, a theory that conceives of technology adoption in terms of three me...