The influence factors on choice behavior regarding green products based on the theory of consumption values

• Published in: Journal of cleaner production Vol. 22; no. 1; pp. 11 - 18
• Main Authors: Lin, Pei-Chun, Huang, Yi-Hsuan
• Format: Journal Article
• Language: English
• Published: Elsevier Ltd 01.02.2012
• Subjects: Analysis of variance; Choice behavior; Cleaning; consumer preferences; Consumption value; Eco-labeling; Green product; prices; Promotion; questionnaires; Regression; surveys; Eco-labeling; Green product; Choice behavior; Consumption value

This study applies the theory of consumption values to determine the influence factors on consumer choice behavior regarding green products, and examines whether there are significant differences in consumption values and choice behavior between consumers with different outlooks on environmental con...