The influence factors on choice behavior regarding green products based on the theory of consumption values
This study applies the theory of consumption values to determine the influence factors on consumer choice behavior regarding green products, and examines whether there are significant differences in consumption values and choice behavior between consumers with different outlooks on environmental con...
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| Published in | Journal of cleaner production Vol. 22; no. 1; pp. 11 - 18 |
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| Main Authors | , |
| Format | Journal Article |
| Language | English |
| Published |
Elsevier Ltd
01.02.2012
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| Subjects | |
| Online Access | Get full text |
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| Abstract | This study applies the theory of consumption values to determine the influence factors on consumer choice behavior regarding green products, and examines whether there are significant differences in consumption values and choice behavior between consumers with different outlooks on environmental concerns. One-way analysis of variance and multiple regression is used to assess data collected by a questionnaire survey. The results indicate that consumers with high environmental concern support green products more, and show greater readiness to choose them. This study concludes that the main influence factors on consumer choice behavior regarding green products include psychological benefit, desire for knowledge, novelty seeking, and specific conditions, and do not include functional values, price and quality. This study contributes to preliminary but vital insights in effective promotion of green products. |
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| AbstractList | This study applies the theory of consumption values to determine the influence factors on consumer choice behavior regarding green products, and examines whether there are significant differences in consumption values and choice behavior between consumers with different outlooks on environmental concerns. One-way analysis of variance and multiple regression is used to assess data collected by a questionnaire survey. The results indicate that consumers with high environmental concern support green products more, and show greater readiness to choose them. This study concludes that the main influence factors on consumer choice behavior regarding green products include psychological benefit, desire for knowledge, novelty seeking, and specific conditions, and do not include functional values, price and quality. This study contributes to preliminary but vital insights in effective promotion of green products. |
| Author | Lin, Pei-Chun Huang, Yi-Hsuan |
| Author_xml | – sequence: 1 givenname: Pei-Chun surname: Lin fullname: Lin, Pei-Chun email: peichunl@gmail.com, peichunl@mail.ncku.edu.tw – sequence: 2 givenname: Yi-Hsuan surname: Huang fullname: Huang, Yi-Hsuan email: intuition1985@gmail.com |
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| SubjectTerms | Analysis of variance Choice behavior Cleaning consumer preferences Consumption value Eco-labeling Green product prices Promotion questionnaires Regression surveys |
| Title | The influence factors on choice behavior regarding green products based on the theory of consumption values |
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