Consumer response to corporate irresponsible behavior: Moral emotions and virtues - Grappi, Silvia; Romani, Simona; Bagozzi, Richard P. (Journal of business research, 2013)
Keywords: Beschwerdemanagement; Consumer behavior; Consumer behaviour; Consumers; Corporate Social Responsibility; Emotion; Emotions; Moral emotions; Moral Hazard; Morality; Morals; Negative word of mouth; Other-regarding virtues; Protest behaviors; Social responsibility; Studies; Word of mouth advertising; Corporate social responsibility; Protest behaviors; Moral emotions; Negative word of mouth; Other-regarding virtues