Advanced modeling of online consumer behavior: The moderating roles of hedonism and culture - Richard, Marie-Odile; Habibi, Mohammad Reza (Journal of business research, 2016)
Keywords: Consumer behavior; Consumers; Cultural differences; Culture; Economics; Electronic commerce; Emotions; Hedonism; Online behavior; Perception; Perceptions; Purchase intentions; Studies; User behavior; Websites; Hedonism; Purchase intentions; Culture; Online behavior; Emotions