Reshoring from a demand-side perspective: Consumer reshoring sentiment and its market effects - Grappi, Silvia; Romani, Simona; Bagozzi, Richard P. (Journal of world business : JWB, 2018)
Keywords: Consumer sentiment; Location strategy; Market segmentation; Measurement and scale development; Reshoring; Consumer sentiment; Market segmentation; Measurement and scale development; Reshoring; Location strategy