Brand Community Development Through Associated Communities: Grounding Community Measurement Within Social Identity Theory - Heere, Bob; Walker, Matthew; Yoshida, Masayuki; Ko, Yong Jae; Jordan, Jeremy S.; James, Jeffrey D. (Journal of marketing theory and practice, 2011)
Keywords: Academic communities; Brand identification; Brand loyalty; Brands; Cities; College athletics; Community associations; Community identity; Consciousness; Consumer behavior; Consumers; Consumption; Gemeinschaft; Group identity; Identification; Konsumentenverhalten; Markenartikel; Markenführung; Marketing; Quantitative psychology; Self esteem; Social identity; Social psychology; Sozialpsychologie; Studies; Subcultures; Teams; Traditions; USA; Florida; United States--US