APA (7th ed.) Citation

Heere, B., Walker, M., Yoshida, M., Ko, Y. J., Jordan, J. S., & James, J. D. (2011). Brand Community Development Through Associated Communities: Grounding Community Measurement Within Social Identity Theory. Journal of marketing theory and practice, 19(4), 407-422. https://doi.org/10.2753/MTP1069-6679190404

Chicago Style (17th ed.) Citation

Heere, Bob, Matthew Walker, Masayuki Yoshida, Yong Jae Ko, Jeremy S. Jordan, and Jeffrey D. James. "Brand Community Development Through Associated Communities: Grounding Community Measurement Within Social Identity Theory." Journal of Marketing Theory and Practice 19, no. 4 (2011): 407-422. https://doi.org/10.2753/MTP1069-6679190404.

MLA (9th ed.) Citation

Heere, Bob, et al. "Brand Community Development Through Associated Communities: Grounding Community Measurement Within Social Identity Theory." Journal of Marketing Theory and Practice, vol. 19, no. 4, 2011, pp. 407-422, https://doi.org/10.2753/MTP1069-6679190404.