Mixed-Method Evaluation of Social Media-Based Tools and Traditional Strategies to Recruit High-Risk and Hard-to-Reach Populations into an HIV Prevention Intervention Study

• Published in: AIDS and behavior Vol. 22; no. 1; pp. 347 - 357
• Main Authors: Iribarren, Sarah J., Ghazzawi, Alhasan, Sheinfil, Alan Z., Frasca, Timothy, Brown, William, Lopez-Rios, Javier, Rael, Christine T., Balán, Iván C., Crespo, Raynier, Dolezal, Curtis, Giguere, Rebecca, Carballo-Diéguez, Alex
• Format: Journal Article
• Language: English
• Published: New York Springer US 01.01.2018; Springer Nature B.V
• Subjects: Digital media; Disease prevention; Gays & lesbians; Health disparities; Health Psychology; Hispanic Americans; HIV; Human immunodeficiency virus; Human subjects; Infectious Diseases; Mass media; Medical research; Medicine; Medicine & Public Health; Men; Men who have sex with men; Mens health; Mixed methods research; Original Paper; Populations; Prevention; Public Health; Recruitment; Risk analysis; Risk behavior; Risk management; Risk reduction; Risk taking; Screening; Sexually transmitted diseases; Social media; Social networks; STD; Strategies; Tests; Transgender persons; Volunteers; Ethnic minorities; HIV prevention; Latino; Men who have sex with men; Recruitment; Social-media based recruitment strategies

Men who have sex with men and transgender women are hard-to-reach populations for research. Social media-based tools may overcome certain barriers in accessing these groups and are being tested in an ongoing study exploring HIV home-test kit use to reduce risk behavior. We analyzed pre-screening res...