Is your privacy for sale? An experiment on the willingness to reveal sensitive information

• Published in: Games Vol. 10; no. 3; pp. 1 - 15
• Main Authors: Cloos, Janis, Frank, Björn, Kampenhuber, Lukas, Karam, Stephany, Möller, Daniel, Monge-Larrain, Maria, Nilgen, Marco, Rössler, Christoph
• Format: Journal Article
• Language: English
• Published: Basel MDPI 01.09.2019; MDPI AG
• Subjects: Anchoring; Correlation analysis; Disclosure; donation experiment; Economics; Electronic commerce; Experiments; Factor analysis; personal data; Personal information; Prices; Privacy; Questions; Shopping; social disapproval; Social networks; Studies; Upper bounds; Valuation; Webcams; WTA experiment; Germany

We investigate whether individuals’ self-stated privacy behavior is correlated with their reservation price for the disclosure of personal and potentially sensitive information. Our incentivized experiment has a unique setting: Information about choices with real implications could be immediately di...