Optimal Pricing Decisions for Dual-Channel Supply Chain: Blockchain Adoption and Consumer Sensitivity

• Published in: Complexity (New York, N.Y.) Vol. 2022; no. 1
• Main Authors: Zhang, Rong, Xia, Zhiwei, Liu, Bin
• Format: Journal Article
• Language: English
• Published: Hoboken Hindawi 2022; John Wiley & Sons, Inc; Wiley
• Subjects: Blockchain; Brand loyalty; Consumers; Costs; Cryptography; Decision making; Electronic commerce; Logistics; Pricing; Product differentiation; Product information; Profits; Retail stores; Sales; Sensitivity; Supply chains; China

Counterfeiting is common in many industries. For the authenticity of online channel products and to combat counterfeiting, many companies have begun to use blockchain technology to trace product information. This paper investigates a dual-channel supply chain consisting of one manufacturer and one r...