AI Chatbots in Chinese higher education: adoption, perception, and influence among graduate students—an integrated analysis utilizing UTAUT and ECM models

This study is centered on investigating the acceptance and utilization of AI Chatbot technology among graduate students in China and its implications for higher education. Employing a fusion of the UTAUT (Unified Theory of Acceptance and Use of Technology) model and the ECM (Expectation-Confirmation...

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Published inFrontiers in psychology Vol. 15; p. 1268549
Main Authors Tian, Weiqi, Ge, Jingshen, Zhao, Yu, Zheng, Xu
Format Journal Article
LanguageEnglish
Published Switzerland Frontiers Media S.A 07.02.2024
Subjects
AI Chatbot
Chinese graduate students
ECM
Psychology
technology acceptance
UTAUT
AI Chatbot
technology acceptance
UTAUT
Chinese graduate students
ECM
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Abstract This study is centered on investigating the acceptance and utilization of AI Chatbot technology among graduate students in China and its implications for higher education. Employing a fusion of the UTAUT (Unified Theory of Acceptance and Use of Technology) model and the ECM (Expectation-Confirmation Model), the research seeks to pinpoint the pivotal factors influencing students’ attitudes, satisfaction, and behavioral intentions regarding AI Chatbots. The study constructs a model comprising seven substantial predictors aimed at precisely foreseeing users’ intentions and behavior with AI Chatbots. Collected from 373 students enrolled in various universities across China, the self-reported data is subject to analysis using the partial-least squares method of structural equation modeling to confirm the model’s reliability and validity. The findings validate seven out of the eleven proposed hypotheses, underscoring the influential role of ECM constructs, particularly “Confirmation” and “Satisfaction,” outweighing the impact of UTAUT constructs on users’ behavior. Specifically, users’ perceived confirmation significantly influences their satisfaction and subsequent intention to continue using AI Chatbots. Additionally, “Personal innovativeness” emerges as a critical determinant shaping users’ behavioral intention. This research emphasizes the need for further exploration of AI tool adoption in educational settings and encourages continued investigation of their potential in teaching and learning environments.
AbstractList This study is centered on investigating the acceptance and utilization of AI Chatbot technology among graduate students in China and its implications for higher education. Employing a fusion of the UTAUT (Unified Theory of Acceptance and Use of Technology) model and the ECM (Expectation-Confirmation Model), the research seeks to pinpoint the pivotal factors influencing students' attitudes, satisfaction, and behavioral intentions regarding AI Chatbots. The study constructs a model comprising seven substantial predictors aimed at precisely foreseeing users' intentions and behavior with AI Chatbots. Collected from 373 students enrolled in various universities across China, the self-reported data is subject to analysis using the partial-least squares method of structural equation modeling to confirm the model's reliability and validity. The findings validate seven out of the eleven proposed hypotheses, underscoring the influential role of ECM constructs, particularly "Confirmation" and "Satisfaction," outweighing the impact of UTAUT constructs on users' behavior. Specifically, users' perceived confirmation significantly influences their satisfaction and subsequent intention to continue using AI Chatbots. Additionally, "Personal innovativeness" emerges as a critical determinant shaping users' behavioral intention. This research emphasizes the need for further exploration of AI tool adoption in educational settings and encourages continued investigation of their potential in teaching and learning environments.This study is centered on investigating the acceptance and utilization of AI Chatbot technology among graduate students in China and its implications for higher education. Employing a fusion of the UTAUT (Unified Theory of Acceptance and Use of Technology) model and the ECM (Expectation-Confirmation Model), the research seeks to pinpoint the pivotal factors influencing students' attitudes, satisfaction, and behavioral intentions regarding AI Chatbots. The study constructs a model comprising seven substantial predictors aimed at precisely foreseeing users' intentions and behavior with AI Chatbots. Collected from 373 students enrolled in various universities across China, the self-reported data is subject to analysis using the partial-least squares method of structural equation modeling to confirm the model's reliability and validity. The findings validate seven out of the eleven proposed hypotheses, underscoring the influential role of ECM constructs, particularly "Confirmation" and "Satisfaction," outweighing the impact of UTAUT constructs on users' behavior. Specifically, users' perceived confirmation significantly influences their satisfaction and subsequent intention to continue using AI Chatbots. Additionally, "Personal innovativeness" emerges as a critical determinant shaping users' behavioral intention. This research emphasizes the need for further exploration of AI tool adoption in educational settings and encourages continued investigation of their potential in teaching and learning environments.
This study is centered on investigating the acceptance and utilization of AI Chatbot technology among graduate students in China and its implications for higher education. Employing a fusion of the UTAUT (Unified Theory of Acceptance and Use of Technology) model and the ECM (Expectation-Confirmation Model), the research seeks to pinpoint the pivotal factors influencing students' attitudes, satisfaction, and behavioral intentions regarding AI Chatbots. The study constructs a model comprising seven substantial predictors aimed at precisely foreseeing users' intentions and behavior with AI Chatbots. Collected from 373 students enrolled in various universities across China, the self-reported data is subject to analysis using the partial-least squares method of structural equation modeling to confirm the model's reliability and validity. The findings validate seven out of the eleven proposed hypotheses, underscoring the influential role of ECM constructs, particularly "Confirmation" and "Satisfaction," outweighing the impact of UTAUT constructs on users' behavior. Specifically, users' perceived confirmation significantly influences their satisfaction and subsequent intention to continue using AI Chatbots. Additionally, "Personal innovativeness" emerges as a critical determinant shaping users' behavioral intention. This research emphasizes the need for further exploration of AI tool adoption in educational settings and encourages continued investigation of their potential in teaching and learning environments.
Author Ge, Jingshen
Zheng, Xu
Zhao, Yu
Tian, Weiqi
AuthorAffiliation 1 College of Foreign Languages, Xinjiang University , Urumqi , China
2 College of Liberal Arts, Journalism and Communication, Ocean University of China , Shandong , China
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Keywords AI Chatbot
technology acceptance
UTAUT
Chinese graduate students
ECM
Language English
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Snippet This study is centered on investigating the acceptance and utilization of AI Chatbot technology among graduate students in China and its implications for...
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SubjectTerms AI Chatbot
Chinese graduate students
ECM
Psychology
technology acceptance
UTAUT
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Title AI Chatbots in Chinese higher education: adoption, perception, and influence among graduate students—an integrated analysis utilizing UTAUT and ECM models
URI https://www.ncbi.nlm.nih.gov/pubmed/38384353
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Volume 15
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