Does Historical Nostalgia Predict Tourists' Delight And Their Destination Loyalty Intention for the World Cultural Heritage Site of Mahabalipuram, India?

• Published in: Tourism analysis Vol. 26; no. 4; pp. 249 - 264
• Main Authors: Verma, Anil, Rajendran
• Format: Journal Article
• Language: English
• Published: Columbia Cognizant Communication Corporation 01.01.2021
• Subjects: Architecture; Brand loyalty; Cultural heritage; Cultural resources; Culture; Destination Loyalty Intention; Emotions; Historic sites; Historical Nostalgia; Marketing; Multivariate statistical analysis; Nostalgia; Satisfaction; Tourism; Tourists; Tourists' Delight

Delighting consumers has been one of the most important goals for marketing stakeholders but the effect of historical nostalgia on tourists' delight at the world cultural heritage sites has rarely been examined. This study examines the impact of historical nostalgia on the heritage tourists...