A meta-analysis of the impact of trust on technology acceptance model: Investigation of moderating influence of subject and context type
► Direct effect analysis suggests trust is an important variable influences IT adoption. ► Effect sizes of relationships are high when studies conduct in commercial setting. ► Effect sizes of relationships are high when studies conduct in student setting. ► Suggestions are given to both researchers...
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| Published in | International journal of information management Vol. 31; no. 6; pp. 572 - 581 |
|---|---|
| Main Authors | , , , , |
| Format | Journal Article |
| Language | English |
| Published |
Kidlington
Elsevier Ltd
01.12.2011
Elsevier Elsevier Science Ltd |
| Subjects | |
| Online Access | Get full text |
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| Abstract | ► Direct effect analysis suggests trust is an important variable influences IT adoption. ► Effect sizes of relationships are high when studies conduct in commercial setting. ► Effect sizes of relationships are high when studies conduct in student setting. ► Suggestions are given to both researchers and service providers.
The technology acceptance model (TAM) has proven to be one of the most powerful theories to explain user's technology adoption. Among many external variables incorporated into TAM, trust is considered to be an important factor that influences the user's online behavior, especially in the e-commerce context. This study conducts a meta-analysis based on the previous TAM studies in an attempt to make well-grounded statements on the role of trust. Furthermore, the paper examines those TAM studies by considering moderating effects of subject type (students or non-students) and context type (commercial or non-commercial). Results indicate a significant influence of trust on TAM constructs. Moderating effects are found for most pair-wise relationships. The findings yield implications for both researchers and service providers. |
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| AbstractList | ► Direct effect analysis suggests trust is an important variable influences IT adoption. ► Effect sizes of relationships are high when studies conduct in commercial setting. ► Effect sizes of relationships are high when studies conduct in student setting. ► Suggestions are given to both researchers and service providers.
The technology acceptance model (TAM) has proven to be one of the most powerful theories to explain user's technology adoption. Among many external variables incorporated into TAM, trust is considered to be an important factor that influences the user's online behavior, especially in the e-commerce context. This study conducts a meta-analysis based on the previous TAM studies in an attempt to make well-grounded statements on the role of trust. Furthermore, the paper examines those TAM studies by considering moderating effects of subject type (students or non-students) and context type (commercial or non-commercial). Results indicate a significant influence of trust on TAM constructs. Moderating effects are found for most pair-wise relationships. The findings yield implications for both researchers and service providers. The technology acceptance model (TAM) has proven to be one of the most powerful theories to explain user's technology adoption. Among many external variables incorporated into TAM, trust is considered to be an important factor that influences the user's online behavior, especially in the e-commerce context. This study conducts a meta-analysis based on the previous TAM studies in an attempt to make well-grounded statements on the role of trust. Furthermore, the paper examines those TAM studies by considering moderating effects of subject type (students or non-students) and context type (commercial or non-commercial). Results indicate a significant influence of trust on TAM constructs. Moderating effects are found for most pair-wise relationships. The findings yield implications for both researchers and service providers. [Copyright Elsevier Ltd.] The technology acceptance model (TAM) has proven to be one of the most powerful theories to explain user's technology adoption. Among many external variables incorporated into TAM, trust is considered to be an important factor that influences the user's online behavior, especially in the e-commerce context. This study conducts a meta-analysis based on the previous TAM studies in an attempt to make well-grounded statements on the role of trust. Furthermore, the paper examines those TAM studies by considering moderating effects of subject type (students or non-students) and context type (commercial or non-commercial). Results indicate a significant influence of trust on TAM constructs. Moderating effects are found for most pair-wise relationships. The findings yield implications for both researchers and service providers. [PUBLICATION ABSTRACT] The technology acceptance model (TAM) has proven to be one of the most powerful theories to explain user's technology adoption. Among many external variables incorporated into TAM, trust is considered to be an important factor that influences the user's online behavior, especially in the e-commerce context. This study conducts a meta-analysis based on the previous TAM studies in an attempt to make well-grounded statements on the role of trust. Furthermore, the paper examines those TAM studies by considering moderating effects of subject type (students or non-students) and context type (commercial or non-commercial). Results indicate a significant influence of trust on TAM constructs. Moderating effects are found for most pair-wise relationships. The findings yield implications for both researchers and service providers. |
| Author | Zheng, Hua Zhu, Qinghua Zhao, Yuxiang Wu, Kewen Tan, Xiaojie |
| Author_xml | – sequence: 1 givenname: Kewen surname: Wu fullname: Wu, Kewen email: Kewen-wu@163.com organization: Department of Information Management, Nanjing University, #22 Hankou Road, Nanjing, Jiangsu 210093, China – sequence: 2 givenname: Yuxiang surname: Zhao fullname: Zhao, Yuxiang organization: Department of Information Management, Nanjing University, #22 Hankou Road, Nanjing, Jiangsu 210093, China – sequence: 3 givenname: Qinghua surname: Zhu fullname: Zhu, Qinghua organization: Department of Information Management, Nanjing University, #22 Hankou Road, Nanjing, Jiangsu 210093, China – sequence: 4 givenname: Xiaojie surname: Tan fullname: Tan, Xiaojie organization: Department of Information Management, Nanjing University, #22 Hankou Road, Nanjing, Jiangsu 210093, China – sequence: 5 givenname: Hua surname: Zheng fullname: Zheng, Hua organization: School of Management and Engineering, Nanjing University, China |
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| Snippet | ► Direct effect analysis suggests trust is an important variable influences IT adoption. ► Effect sizes of relationships are high when studies conduct in... The technology acceptance model (TAM) has proven to be one of the most powerful theories to explain user's technology adoption. Among many external variables... |
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| SubjectTerms | Acceptance Construction Consumers Exact sciences and technology Information and communication sciences Information policy Information science. Documentation Information technology Internet Library and information science. General aspects Mathematical models Meta analysis Moderator analysis On-line systems Online Sciences and techniques of general use Students Studies TAM Technology Acceptance Model Technology adoption Technology utilization Trust Use and user studies. Information needs User behavior |
| Title | A meta-analysis of the impact of trust on technology acceptance model: Investigation of moderating influence of subject and context type |
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