Sustainability How Stakeholder Perceptions Differ from Corporate Reality

• Published in: California management review Vol. 55; no. 1; pp. 74 - 97
• Main Authors: Peloza, John, Loock, Moritz, Cerruti, James, Muyot, Michael
• Format: Journal Article
• Language: English
• Published: Los Angeles, CA The University of California Press 01.10.2012; SAGE Publications; Haas School of Business, University of California
• Subjects: Business structures; Communications; Corporate image; Corporate responsibility; Corporate Social Responsibility; Decision making; Environmental programs; Experimental methods; Firmenimage; Green businesses; Investors; Markenführung; Organizational effectiveness; Perception; Pollution control; Renewable energy; Reputation management; Reviews; Social responsibility; Stakeholder; Stakeholders; Studies; Sustainability; Sustainability marketing; Sustainability science; Sustainable development; Sustainable global economy; Sustainable management; Sustainable products; U.S.A; United States > US; Corporate social responsibility; Brand management; Stakeholders; Sustainability; Corporate image

A strong reputation is widely acknowledged to be the most valuable asset of a firm, and sustainability has become an important component of corporate reputation. Many stakeholders, from customers to investors to employees to purchasing managers, report that sustainability is an important factor in t...