The Influences of Brand Awareness on Consumers’ Cognitive Process: An Event-Related Potentials Study - Zhang, Xuefeng (Frontiers in neuroscience, 2020)
Keywords: attention; Brain research; brand awareness; Brand identification; Brand image; Cognition & reasoning; Cognitive ability; Consumer behavior; Consumers; Decision making; Electrodes; Electroencephalography; Event-related potentials; Experiments; Eye movements; identification; Marketing; Neuroscience; Neurosciences; Psychology; Research methodology; Researchers; Studies; Variance analysis