Seeing the invisible hand: Underlying effects of COVID-19 on tourists’ behavioral patterns

Given growing attention toward the effects on COVID-19 on tourism, a number of institutions have made macro-level predictions related to the disease. More micro-level research are, however, needed. This study seeks to advance the understanding of tourists' potential behavioral transformation by...

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Published inJournal of destination marketing & management Vol. 18; p. 100502
Main Authors Li, Zhiyong, Zhang, Shan, Liu, Xinyi, Kozak, Metin, Wen, Jun
Format Journal Article
LanguageEnglish
Published Elsevier Ltd 01.12.2020
Subjects
Construal level theory
COVID-19
Perceived risk
Psychological distance
Tourist behavioral pattern
COVID-19
Perceived risk
Tourist behavioral pattern
Psychological distance
Construal level theory
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Abstract Given growing attention toward the effects on COVID-19 on tourism, a number of institutions have made macro-level predictions related to the disease. More micro-level research are, however, needed. This study seeks to advance the understanding of tourists' potential behavioral transformation by reviewing psychological distance and construal level theory, as well as the relationship between psychological distance and perceived risk. Multiple dimensions of psychological distance and perceived risk are summarized with respect to COVID-19. The discussion suggests that global health emergencies evoke three types of tourism pattern: from general to elaborate, from open-hearted to closed, and from radical to conservative. These categories provide a conceptual foundation for empirical research considering contextual and individual stimuli. Practically, this paper highlights strategies to reduce individuals’ risk perceptions, encourage specific types of tourism, and regulate unethical consumption. The recommendations also encourage the analysis of crisis recovery and relevant market analysis by tourism professionals and marketers. •Uses the rationality of applying psychological distance and construal level theory to tourism research on COVID-19.•Investigates the mechanism between psychological distance and perceived risk.•Identifies tourists' psychological distance dimensions and perceived risks.•Summarizes the transformation of tourists' behavior patterns after the outbreak of COVID-19.•Proposes research opportunities based on the conceptual model put forth in this paper.
AbstractList Given growing attention toward the effects on COVID-19 on tourism, a number of institutions have made macro-level predictions related to the disease. More micro-level research are, however, needed. This study seeks to advance the understanding of tourists' potential behavioral transformation by reviewing psychological distance and construal level theory, as well as the relationship between psychological distance and perceived risk. Multiple dimensions of psychological distance and perceived risk are summarized with respect to COVID-19. The discussion suggests that global health emergencies evoke three types of tourism pattern: from general to elaborate, from open-hearted to closed, and from radical to conservative. These categories provide a conceptual foundation for empirical research considering contextual and individual stimuli. Practically, this paper highlights strategies to reduce individuals’ risk perceptions, encourage specific types of tourism, and regulate unethical consumption. The recommendations also encourage the analysis of crisis recovery and relevant market analysis by tourism professionals and marketers. • Uses the rationality of applying psychological distance and construal level theory to tourism research on COVID-19. • Investigates the mechanism between psychological distance and perceived risk. • Identifies tourists' psychological distance dimensions and perceived risks. • Summarizes the transformation of tourists' behavior patterns after the outbreak of COVID-19. • Proposes research opportunities based on the conceptual model put forth in this paper.
Given growing attention toward the effects on COVID-19 on tourism, a number of institutions have made macro-level predictions related to the disease. More micro-level research are, however, needed. This study seeks to advance the understanding of tourists' potential behavioral transformation by reviewing psychological distance and construal level theory, as well as the relationship between psychological distance and perceived risk. Multiple dimensions of psychological distance and perceived risk are summarized with respect to COVID-19. The discussion suggests that global health emergencies evoke three types of tourism pattern: from general to elaborate, from open-hearted to closed, and from radical to conservative. These categories provide a conceptual foundation for empirical research considering contextual and individual stimuli. Practically, this paper highlights strategies to reduce individuals’ risk perceptions, encourage specific types of tourism, and regulate unethical consumption. The recommendations also encourage the analysis of crisis recovery and relevant market analysis by tourism professionals and marketers. •Uses the rationality of applying psychological distance and construal level theory to tourism research on COVID-19.•Investigates the mechanism between psychological distance and perceived risk.•Identifies tourists' psychological distance dimensions and perceived risks.•Summarizes the transformation of tourists' behavior patterns after the outbreak of COVID-19.•Proposes research opportunities based on the conceptual model put forth in this paper.
ArticleNumber 100502
Author Wen, Jun
Liu, Xinyi
Kozak, Metin
Li, Zhiyong
Zhang, Shan
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  givenname: Shan
  surname: Zhang
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  organization: College of Tourism, Sichuan University, Wangjiang Road, Chengdu, 610065, China
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  givenname: Metin
  surname: Kozak
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  givenname: Jun
  orcidid: 0000-0002-1110-824X
  surname: Wen
  fullname: Wen, Jun
  email: j.wen@ecu.edu.au
  organization: School of Business and Law, Edith Cowan University, 270 Joondalup Drive, Joondalup, WA, 6027, Australia
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Keywords COVID-19
Perceived risk
Tourist behavioral pattern
Psychological distance
Construal level theory
Language English
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Snippet Given growing attention toward the effects on COVID-19 on tourism, a number of institutions have made macro-level predictions related to the disease. More...
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StartPage 100502
SubjectTerms Construal level theory
COVID-19
Perceived risk
Psychological distance
Tourist behavioral pattern
Title Seeing the invisible hand: Underlying effects of COVID-19 on tourists’ behavioral patterns
URI https://dx.doi.org/10.1016/j.jdmm.2020.100502
https://pubmed.ncbi.nlm.nih.gov/PMC7575456
Volume 18
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