'What's so special about family business?' An exploratory study of UK and Irish consumer experiences of family businesses

While family-owned businesses are considered to have specific advantages in customer relationships, limited research has been conducted into how these abilities are developed or understood by the public. Consumers may indeed perceive family businesses differently from non-family businesses, but this...

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Published inInternational journal of consumer studies Vol. 32; no. 6; pp. 656 - 666
Main Authors Carrigan, Marylyn, Buckley, Joan
Format Journal Article
LanguageEnglish
Published Oxford, UK Oxford, UK : Blackwell Publishing Ltd 01.11.2008
Blackwell Publishing Ltd
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Abstract While family-owned businesses are considered to have specific advantages in customer relationships, limited research has been conducted into how these abilities are developed or understood by the public. Consumers may indeed perceive family businesses differently from non-family businesses, but this aspect has received scant attention within the literature. This paper sets out exploratory work designed to gain an understanding of Irish and UK consumer perceptions of family-owned businesses, within both urban and rural communities. The study provides insight into the meaning of 'familiness' in consumers' minds when linked to family businesses, and explores the relationships and experiences that respondents have of family firms. Emerging issues include family business heritage, community bonds and social stewardship, consumer loyalty and generational transfer, distinction, choice and retail heterogeneity. The findings of this exploratory study suggest that researchers should be paying more attention to the positive aspects of family businesses within communities, and concludes with suggestions for future research to further extend this area of study.
AbstractList While family-owned businesses are considered to have specific advantages in customer relationships, limited research has been conducted into how these abilities are developed or understood by the public. Consumers may indeed perceive family businesses differently from non-family businesses, but this aspect has received scant attention within the literature. This paper sets out exploratory work designed to gain an understanding of Irish and UK consumer perceptions of family-owned businesses, within both urban and rural communities. The study provides insight into the meaning of 'familiness' in consumers' minds when linked to family businesses, and explores the relationships and experiences that respondents have of family firms. Emerging issues include family business heritage, community bonds and social stewardship, consumer loyalty and generational transfer, distinction, choice and retail heterogeneity. The findings of this exploratory study suggest that researchers should be paying more attention to the positive aspects of family businesses within communities, and concludes with suggestions for future research to further extend this area of study.
While family-owned businesses are considered to have specific advantages in customer relationships, limited research has been conducted into how these abilities are developed or understood by the public. Consumers may indeed perceive family businesses differently from non-family businesses, but this aspect has received scant attention within the literature. This paper sets out exploratory work designed to gain an understanding of Irish and UK consumer perceptions of family-owned businesses, within both urban and rural communities. The study provides insight into the meaning of 'familiness' in consumers' minds when linked to family businesses, and explores the relationships and experiences that respondents have of family firms. Emerging issues include family business heritage, community bonds and social stewardship, consumer loyalty and generational transfer, distinction, choice and retail heterogeneity. The findings of this exploratory study suggest that researchers should be paying more attention to the positive aspects of family businesses within communities, and concludes with suggestions for future research to further extend this area of study. Adapted from the source document.
While family-owned businesses are considered to have specific advantages in customer relationships, limited research has been conducted into how these abilities are developed or understood by the public. Consumers may indeed perceive family businesses differently from non-family businesses, but this aspect has received scant attention within the literature. This paper sets out exploratory work designed to gain an understanding of Irish and UK consumer perceptions of family-owned businesses, within both urban and rural communities. The study provides insight into the meaning of 'familiness' in consumers' minds when linked to family businesses, and explores the relationships and experiences that respondents have of family firms. Emerging issues include family business heritage, community bonds and social stewardship, consumer loyalty and generational transfer, distinction, choice and retail heterogeneity. The findings of this exploratory study suggest that researchers should be paying more attention to the positive aspects of family businesses within communities, and concludes with suggestions for future research to further extend this area of study. [PUBLICATION ABSTRACT]
Author Buckley, Joan
Carrigan, Marylyn
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2004; 28
2003; 13
2003; 58
1992; 19
2003; 18
2001; 44
2001; 46
2005; 29
2007; 35
2006; Fall
2004; 31
2001
2002; 41
1997; 10
2000; 12
1987
1999; 12
2005; 30
2003; 1
2001; 12
2007; 24
1996; 9
1989
1996; 7
1988
1992; 5
1996; 22
1989; 2
1991; 79
2006; 16
1999; 23
2007
1996
2006
2005; 43
1995
2005
2004
2003
1992
1991
2007; 52
2002
2001; 22
2003; 31
2007; 58
1991; 7
2001; 20
1999
1990; 2
2006; 40
2004; 17
1997; 34
2000; 40
2008; 45
1967; 35
2001; 39
2007; 41
1998; 31
2005; 56
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Snippet While family-owned businesses are considered to have specific advantages in customer relationships, limited research has been conducted into how these...
While family‐owned businesses are considered to have specific advantages in customer relationships, limited research has been conducted into how these...
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StartPage 656
SubjectTerms Brand loyalty
Communities
Community
Consumer behavior
Consumer behaviour
Consumers
family business
Family businesses
Family owned businesses
Loyalty
retail
Retailing
Rural areas
Studies
Urban areas
Title 'What's so special about family business?' An exploratory study of UK and Irish consumer experiences of family businesses
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Volume 32
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