DYNAMIC ONLINE AND OFFLINE CHANNEL PRICING FOR HETEROGENEOUS CUSTOMERS IN VIRTUAL ACCEPTANCE

We consider a manufacturer's dual distributions channels consisting on the one hand of a virtual (online) channel operated directly by a manufacturer and on the other hand of a real (offline) channel operated by an intermediate retailer. Customers are assumed heterogeneous in their virtual acce...

Full description

Saved in:
Bibliographic Details
Published inInternational Game Theory Review (IGTR) Vol. 7; no. 2; pp. 137 - 150
Main Authors Tapiero, Charles S, Fruchter, Gila E
Format Journal Article
LanguageEnglish
Published World Scientific Publishing Co. Pte. Ltd 01.06.2005
SeriesInternational Game Theory Review (IGTR)
Subjects
channels of distribution
competitive strategy
dynamic pricing
e-commerce
game theory
Online marketing
Online AccessGet more information

Cover

Be the first to leave a comment!
You must be logged in first