Exploring the relationship between nature sounds, connectedness to nature, mood and willingness to buy sustainable food: A retail field experiment

• Published in: Appetite Vol. 100; pp. 133 - 141
• Main Authors: Spendrup, Sara, Hunter, Erik, Isgren, Ellinor
• Format: Journal Article
• Language: English
• Published: England Elsevier Ltd 01.05.2016
• Subjects: Adolescent; Adult; Aged; Atmospherics; Business Administration; climate; Climate Change - economics; Congruency theory; Conservation of Natural Resources - economics; Consumer Behavior; consumers (people); Cues; emotions; Female; field experimentation; food choices; Food Labeling - economics; Food Preferences; Food, Organic - economics; Företagsekonomi; Humans; Intention; Male; men; Middle Aged; Models, Psychological; Music; Nature; Nature sound; organic foods; Pleasure; Psychology (excluding Applied Psychology); Psykologi (exklusive tillämpad psykologi); Retail; Sound; Sustainable food consumption; Sweden; Wilderness; willingness to pay; Young Adult; Retail; Sustainable food consumption; Nature sound; Congruency theory; Atmospherics; Music

Nature sounds are increasingly used by some food retailers to enhance in-store ambiance and potentially even influence sustainable food choices. An in-store, 2 × 3 between-subject full factorial experiment conducted on 627 customers over 12 days tested whether nature sound directly and indirectly in...