APA (7th ed.) Citation

Kaplan, A. M., Schoder, D., & Haenlein, M. (2007). Factors Influencing the Adoption of Mass Customization: The Impact of Base Category Consumption Frequency and Need Satisfaction. The Journal of product innovation management, 24(2), 101-116. https://doi.org/10.1111/j.1540-5885.2007.00237.x

Chicago Style (17th ed.) Citation

Kaplan, Andreas M., Detlef Schoder, and Michael Haenlein. "Factors Influencing the Adoption of Mass Customization: The Impact of Base Category Consumption Frequency and Need Satisfaction." The Journal of Product Innovation Management 24, no. 2 (2007): 101-116. https://doi.org/10.1111/j.1540-5885.2007.00237.x.

MLA (9th ed.) Citation

Kaplan, Andreas M., et al. "Factors Influencing the Adoption of Mass Customization: The Impact of Base Category Consumption Frequency and Need Satisfaction." The Journal of Product Innovation Management, vol. 24, no. 2, 2007, pp. 101-116, https://doi.org/10.1111/j.1540-5885.2007.00237.x.