Archetypes of Service Innovation Implications for Value Cocreation

• Published in: Journal of service research : JSR Vol. 21; no. 3; pp. 284 - 301
• Main Authors: Helkkula, Anu, Kowalkowski, Christian, Tronvoll, Bård
• Format: Journal Article
• Language: English
• Published: Los Angeles, CA SAGE Publications 01.08.2018
• Subjects: cocreation; cocreation of value; experience; service innovation; service systems; service-dominant logic; value; cocreation of value; service-dominant logic; service innovation; experience; value; service systems; cocreation

Service innovation is a key source of competitive differentiation across firms and markets. Despite growing attention from practitioners and academics alike, systematic scholarly inquiry into service innovation’s diverse theoretical foundations has to date been limited. This article explores differe...