APA (7th ed.) Citation

Helkkula, A., Kowalkowski, C., & Tronvoll, B. (2018). Archetypes of Service Innovation: Implications for Value Cocreation. Journal of service research : JSR, 21(3), 284-301. https://doi.org/10.1177/1094670517746776

Chicago Style (17th ed.) Citation

Helkkula, Anu, Christian Kowalkowski, and Bård Tronvoll. "Archetypes of Service Innovation: Implications for Value Cocreation." Journal of Service Research : JSR 21, no. 3 (2018): 284-301. https://doi.org/10.1177/1094670517746776.

MLA (9th ed.) Citation

Helkkula, Anu, et al. "Archetypes of Service Innovation: Implications for Value Cocreation." Journal of Service Research : JSR, vol. 21, no. 3, 2018, pp. 284-301, https://doi.org/10.1177/1094670517746776.