APA (7th ed.) Citation

Song, P., Zhang, C., Xu, Y., & Huang, L. (2010). Brand extension of online technology products: Evidence from search engine to virtual communities and online news. Decision Support Systems, 49(1), 91-99. https://doi.org/10.1016/j.dss.2010.01.005

Chicago Style (17th ed.) Citation

Song, Peijian, Cheng Zhang, Yunjie(Calvin) Xu, and Lihua Huang. "Brand Extension of Online Technology Products: Evidence from Search Engine to Virtual Communities and Online News." Decision Support Systems 49, no. 1 (2010): 91-99. https://doi.org/10.1016/j.dss.2010.01.005.

MLA (9th ed.) Citation

Song, Peijian, et al. "Brand Extension of Online Technology Products: Evidence from Search Engine to Virtual Communities and Online News." Decision Support Systems, vol. 49, no. 1, 2010, pp. 91-99, https://doi.org/10.1016/j.dss.2010.01.005.