What we are not talking about: An evaluation of prevention messaging in print media reporting on agricultural injuries and fatalities
Background Agricultural injury and fatality pose a significant burden on farmers, families, health care systems, and economies. One way of increasing knowledge of this problem and promoting prevention is the use of printed mass media such as newspapers. Methods We conducted a scan of all media repor...
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Published in | American journal of industrial medicine Vol. 54; no. 8; pp. 603 - 608 |
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Main Authors | , |
Format | Journal Article |
Language | English |
Published |
Hoboken
Wiley Subscription Services, Inc., A Wiley Company
01.08.2011
Wiley-Liss |
Subjects | |
Online Access | Get full text |
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Summary: | Background
Agricultural injury and fatality pose a significant burden on farmers, families, health care systems, and economies. One way of increasing knowledge of this problem and promoting prevention is the use of printed mass media such as newspapers.
Methods
We conducted a scan of all media reports contained in the Canadian Agricultural Safety Association (CASA) archives for the period January, 2007 to September, 2009, inclusive, for injury and fatality and analyzed newspaper articles for prevention messages.
Results
Of the 409 articles in the database, 392 met the inclusion criteria. Ninety‐three of the articles (24%) contained a prevention message, and 39 (10%) of these were considered to be strong. Urban papers were two times more likely to have a safety message (OR = 2.03) while adult‐related events were less likely to have a safety message included (OR = 0.49).
Conclusion
Print media reporting of agricultural injury and fatality represents a missed opportunity to provide a prevention message. More can be done to improve linkages between news media outlets and injury prevention specialists to improve prevention content in newsprint. Am. J. Ind. Med. 54:603–608, 2011. © 2011 Wiley‐Liss, Inc. |
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Bibliography: | ark:/67375/WNG-CMZC6967-Q ArticleID:AJIM20967 istex:E018862446E62B0C9E0FBD41E18DD408E0549239 Research Associate. Professor and Director. ObjectType-Article-2 SourceType-Scholarly Journals-1 ObjectType-Feature-1 content type line 23 ObjectType-Article-1 ObjectType-Feature-2 |
ISSN: | 0271-3586 1097-0274 1097-0274 |
DOI: | 10.1002/ajim.20967 |