Who tweets about cancer? An analysis of cancer-related tweets in the USA

Cancer patients, family members and friends are increasingly using social media. Some oncologists and oncology centres are engaging with social media, and advocacy groups are using it to disseminate information and coordinate fundraising efforts. However, the question of whether such social media ac...

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Published inDigital health Vol. 2; p. 2055207616657670
Main Authors Murthy, Dhiraj, Eldredge, Macgill
Format Journal Article
LanguageEnglish
Published London, England SAGE Publications 01.01.2016
Sage Publications Ltd
SAGE Publishing
Subjects
Cancer
Melanoma
Original Research
Social networks
Telemedicine
United States > US
telemedicine
healthcare access
lymphoma
Twitter
melanoma
cancer
social media
chemotherapy
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Abstract Cancer patients, family members and friends are increasingly using social media. Some oncologists and oncology centres are engaging with social media, and advocacy groups are using it to disseminate information and coordinate fundraising efforts. However, the question of whether such social media activity corresponds to areas with higher incidence of cancer or higher access to cancer centres remains understudied. To address this gap, our study compared US government data with 90,986 cancer-related tweets with the keywords ‘chemo’, ‘lymphoma’, ‘mammogram’, ‘melanoma’, and ‘cancer survivor’. We found that the frequency of cancer-related tweets is not associated with mammogram testing and cancer incidence rates, but that the concentration of doctors and cancer centres is associated with cancer-related tweet frequency. Ultimately, we found that Twitter has value to cancer patients, survivors and their families, but that cancer-related social media resources may not be targeting locations that could see the most value and benefit. Therefore, there are real opportunities to better align cancer-related engagement on Twitter and other social media.
AbstractList Cancer patients, family members and friends are increasingly using social media. Some oncologists and oncology centres are engaging with social media, and advocacy groups are using it to disseminate information and coordinate fundraising efforts. However, the question of whether such social media activity corresponds to areas with higher incidence of cancer or higher access to cancer centres remains understudied. To address this gap, our study compared US government data with 90,986 cancer-related tweets with the keywords 'chemo', 'lymphoma', 'mammogram', 'melanoma', and 'cancer survivor'. We found that the frequency of cancer-related tweets is not associated with mammogram testing and cancer incidence rates, but that the concentration of doctors and cancer centres is associated with cancer-related tweet frequency. Ultimately, we found that Twitter has value to cancer patients, survivors and their families, but that cancer-related social media resources may not be targeting locations that could see the most value and benefit. Therefore, there are real opportunities to better align cancer-related engagement on Twitter and other social media.Cancer patients, family members and friends are increasingly using social media. Some oncologists and oncology centres are engaging with social media, and advocacy groups are using it to disseminate information and coordinate fundraising efforts. However, the question of whether such social media activity corresponds to areas with higher incidence of cancer or higher access to cancer centres remains understudied. To address this gap, our study compared US government data with 90,986 cancer-related tweets with the keywords 'chemo', 'lymphoma', 'mammogram', 'melanoma', and 'cancer survivor'. We found that the frequency of cancer-related tweets is not associated with mammogram testing and cancer incidence rates, but that the concentration of doctors and cancer centres is associated with cancer-related tweet frequency. Ultimately, we found that Twitter has value to cancer patients, survivors and their families, but that cancer-related social media resources may not be targeting locations that could see the most value and benefit. Therefore, there are real opportunities to better align cancer-related engagement on Twitter and other social media.
Cancer patients, family members and friends are increasingly using social media. Some oncologists and oncology centres are engaging with social media, and advocacy groups are using it to disseminate information and coordinate fundraising efforts. However, the question of whether such social media activity corresponds to areas with higher incidence of cancer or higher access to cancer centres remains understudied. To address this gap, our study compared US government data with 90,986 cancer-related tweets with the keywords ‘chemo’, ‘lymphoma’, ‘mammogram’, ‘melanoma’, and ‘cancer survivor’. We found that the frequency of cancer-related tweets is not associated with mammogram testing and cancer incidence rates, but that the concentration of doctors and cancer centres is associated with cancer-related tweet frequency. Ultimately, we found that Twitter has value to cancer patients, survivors and their families, but that cancer-related social media resources may not be targeting locations that could see the most value and benefit. Therefore, there are real opportunities to better align cancer-related engagement on Twitter and other social media.
Author Eldredge, Macgill
Murthy, Dhiraj
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Keywords telemedicine
healthcare access
lymphoma
Twitter
melanoma
cancer
social media
chemotherapy
Language English
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Snippet Cancer patients, family members and friends are increasingly using social media. Some oncologists and oncology centres are engaging with social media, and...
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StartPage 2055207616657670
SubjectTerms Cancer
Melanoma
Original Research
Social networks
Telemedicine
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Title Who tweets about cancer? An analysis of cancer-related tweets in the USA
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Volume 2
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