Product value matrices help firms to focus their efforts

• Published in: Omega (Oxford) Vol. 21; no. 6; pp. 699 - 708
• Main Authors: Brannon, AL, Schoenmakers, MA, Klapwijk, HP, Haley, KB
• Format: Journal Article
• Language: English
• Published: Exeter Elsevier Ltd 01.11.1993; Elsevier; Pergamon Press; Pergamon Press Inc
• Series: Omega
• Subjects: Applied sciences; Brand equity; Consumer behavior; consumer behaviour; Economic life; Economic theory; Effects; Exact sciences and technology; Firm modelling; Life cycles; Management; Management science; Management theory; Market strategy; Operational research and scientific management; Operational research. Management science; Product life cycle; product life cycles; Social research; strategy; strategy product life cycles consumer behaviour; Studies; Theory; product life cycles; strategy; consumer behaviour; Life cycle; Product; Strategy; Consumer behavior; Management; Firm

In management theory a gap seems to exist between consumer buying behaviour and the economic life cycles of products. This gap is the subject of this paper using product value matrices (PVMs). Brought together in this paper are some well-known theories dealing with consumer behaviour, buying behavio...