Influences of Medical Crowdfunding Website Design Features on Trust and Intention to Donate: Controlled Laboratory Experiment

• Published in: Journal of medical Internet research Vol. 23; no. 5; p. e25554
• Main Authors: Zhang, Xing, Hu, Wenli, Xiao, Quan
• Format: Journal Article
• Language: English
• Published: Canada Gunther Eysenbach MD MPH, Associate Professor 04.05.2021; JMIR Publications
• Subjects: Asymmetry; Cognition; Cognition & reasoning; College students; Color; Consumer protection; Credibility; Crowdfunding; Cues; Donations; Donors; Fund raising; Health care policy; Hygiene; Influence; Laboratories; Money; Original Paper; Success; Trust; Undergraduate students; Web site design; Websites; United States > US; China; medical crowdfunding; website design; affect-based trust; cognition-based trust; intention to donate

As a type of donation-based crowdfunding, medical crowdfunding has gradually become an important way for patients who have difficulty paying medical bills to seek help from the public. However, many people still have limited confidence in donating money to medical crowdfunding projects. Given that t...