Organizing actor Engagement: A platform perspective

• Published in: Journal of business research Vol. 118; pp. 74 - 85
• Main Authors: Blasco-Arcas, Lorena, Alexander, Matthew, Sörhammar, David, Jonas, Julia M., Raithel, Sascha, Chen, Tom
• Format: Journal Article
• Language: English
• Published: Elsevier Inc 01.09.2020; Elsevier B.V
• Subjects: Actor engagement; Actors; Actresses; B2B; Business schools; Case studies; Longitudinal case study; Platform; Service ecosystems; B2B; Actor engagement; Service ecosystems; Platform; Longitudinal case study

Research on engagement has shifted to a systemic, rather than a dyadic, view that considers the engagement of multiple actors in complex business settings. Existing literature suggests that actor engagement in business settings is dependent on, and inextricably linked with, service ecosystems, platf...