Organizing actor Engagement: A platform perspective - Blasco-Arcas, Lorena; Alexander, Matthew; Sörhammar, David; Jonas, Julia M.; Raithel, Sascha; Chen, Tom (Journal of business research, 2020)
Keywords: Actor engagement; Actors; Actresses; B2B; Business schools; Case studies; Longitudinal case study; Platform; Service ecosystems; B2B; Actor engagement; Service ecosystems; Platform; Longitudinal case study