Changing the default setting for information privacy protection: What and whose personal information can be better protected?
•We examine whether the frame of consent forms influences information privacy.•The opt-in frame protects information privacy better than the opt-out frame.•The framing effect is stronger when the information concerns online activities.•The framing effect is stronger among people with weakly held pri...
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Published in | The Social science journal (Fort Collins) Vol. 51; no. 4; pp. 523 - 533 |
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Main Authors | , , , , |
Format | Journal Article |
Language | English |
Published |
Fort Collins
Elsevier Inc
01.12.2014
Taylor & Francis Elsevier Science Ltd |
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Abstract | •We examine whether the frame of consent forms influences information privacy.•The opt-in frame protects information privacy better than the opt-out frame.•The framing effect is stronger when the information concerns online activities.•The framing effect is stronger among people with weakly held privacy attitudes.•The framing effect is stronger among people with no privacy infringement experience.
With Internet service providers (ISPs) increasingly demanding personal information to develop personalized services, people have become more vulnerable to privacy infringement. As a way to protect individuals’ privacy, industrialized countries have implemented a “notice-and-consent” requirement, meaning an ISP must obtain users’ consent to collect personal information in the course of the ISP's business. Drawing on prospect theory and earlier work on information privacy and behavioral science, in this study, we administered an online survey experiment to test whether the giving of consent differs between ‘opt-in’ and ‘opt-out’ frames. The framing effect was found to be moderated by personal information type, people's attitudes toward privacy, and people's privacy infringement experience. The results indicate that the opt-in frame better protects users’ information privacy, and the framing effect is magnified when the targeted information concerns online activities, when users have weakly held privacy attitudes, and when users have less experience of privacy infringement. |
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AbstractList | With Internet service providers (ISPs) increasingly demanding personal information to develop personalized services, people have become more vulnerable to privacy infringement. As a way to protect individuals' privacy, industrialized countries have implemented a 'notice-and-consent' requirement, meaning an ISP must obtain users' consent to collect personal information in the course of the ISP's business. Drawing on prospect theory and earlier work on information privacy and behavioral science, in this study, we administered an online survey experiment to test whether the giving of consent differs between 'opt-in' and 'opt-out' frames. The framing effect was found to be moderated by personal information type, people's attitudes toward privacy, and people's privacy infringement experience. The results indicate that the opt-in frame better protects users' information privacy, and the framing effect is magnified when the targeted information concerns online activities, when users have weakly held privacy attitudes, and when users have less experience of privacy infringement. All rights reserved, Elsevier With Internet service providers (ISPs) increasingly demanding personal information to develop personalized services, people have become more vulnerable to privacy infringement. As a way to protect individuals' privacy, industrialized countries have implemented a "notice-and-consent" requirement, meaning an ISP must obtain users' consent to collect personal information in the course of the ISP's business. Drawing on prospect theory and earlier work on information privacy and behavioral science, in this study, we administered an online survey experiment to test whether the giving of consent differs between 'opt-in' and 'opt-out' frames. The framing effect was found to be moderated by personal information type, people's attitudes toward privacy, and people's privacy infringement experience. The results indicate that the opt-in frame better protects users' information privacy, and the framing effect is magnified when the targeted information concerns online activities, when users have weakly held privacy attitudes, and when users have less experience of privacy infringement. •We examine whether the frame of consent forms influences information privacy.•The opt-in frame protects information privacy better than the opt-out frame.•The framing effect is stronger when the information concerns online activities.•The framing effect is stronger among people with weakly held privacy attitudes.•The framing effect is stronger among people with no privacy infringement experience. With Internet service providers (ISPs) increasingly demanding personal information to develop personalized services, people have become more vulnerable to privacy infringement. As a way to protect individuals’ privacy, industrialized countries have implemented a “notice-and-consent” requirement, meaning an ISP must obtain users’ consent to collect personal information in the course of the ISP's business. Drawing on prospect theory and earlier work on information privacy and behavioral science, in this study, we administered an online survey experiment to test whether the giving of consent differs between ‘opt-in’ and ‘opt-out’ frames. The framing effect was found to be moderated by personal information type, people's attitudes toward privacy, and people's privacy infringement experience. The results indicate that the opt-in frame better protects users’ information privacy, and the framing effect is magnified when the targeted information concerns online activities, when users have weakly held privacy attitudes, and when users have less experience of privacy infringement. |
Author | Jeong, Irkwon Kim, Eunmee Rhee, June Woong Bae, Young Baek, Young Min |
Author_xml | – sequence: 1 givenname: Young Min surname: Baek fullname: Baek, Young Min email: ymbaek@yonsei.ac.kr, ymbaek@gmail.com organization: College of Communication, Yonsei University, 50 Yonsei-ro Seodaemun-gu, Seoul 120-749, South Korea – sequence: 2 givenname: Young surname: Bae fullname: Bae, Young organization: Department of Information Sociology, Soongsil University, 369 Sangdo-ro Dongjak-gu, Seoul 156-745, South Korea – sequence: 3 givenname: Irkwon surname: Jeong fullname: Jeong, Irkwon organization: School of Communications, Kwangwoon University, 20 Gwangun-ro Nowon-gu, Seoul 139-701, South Korea – sequence: 4 givenname: Eunmee surname: Kim fullname: Kim, Eunmee organization: Department of Communication, Seoul National University, 1 Gwanak-ro, Gwanak-gu, Seoul 151-742, South Korea – sequence: 5 givenname: June Woong surname: Rhee fullname: Rhee, June Woong organization: Department of Communication, Seoul National University, 1 Gwanak-ro, Gwanak-gu, Seoul 151-742, South Korea |
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Keywords | Information privacy Framing effect Notice-and-consent requirement Status quo bias Loss aversion |
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Snippet | •We examine whether the frame of consent forms influences information privacy.•The opt-in frame protects information privacy better than the opt-out frame.•The... With Internet service providers (ISPs) increasingly demanding personal information to develop personalized services, people have become more vulnerable to... |
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SubjectTerms | Framing Framing effect Individuals Industrialized countries Information Information privacy Infringement Internet security Internet service providers Loss aversion Notice-and-consent requirement Personal information Privacy Privacy protection Status quo bias |
Title | Changing the default setting for information privacy protection: What and whose personal information can be better protected? |
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