Effectuation and causation configurations for business model innovation: Addressing COVID-19 in the gastronomy industry

•Business model innovation is a fruitful reaction to a crisis situation for gastronomy entrepreneurs.•Effectuation and causation can lead to business model innovation.•Innovators use effectuation and causation components in complex configurations.•Innovative gastronomy entrepreneurs should include t...

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Published inInternational journal of hospitality management Vol. 95; p. 102896
Main Authors Harms, Rainer, Alfert, Carina, Cheng, Cheng-Feng, Kraus, Sascha
Format Journal Article
LanguageEnglish
Published England Elsevier Ltd 01.05.2021
The Authors. Published by Elsevier Ltd
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Online AccessGet full text
ISSN0278-4319
1873-4693
DOI10.1016/j.ijhm.2021.102896

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Abstract •Business model innovation is a fruitful reaction to a crisis situation for gastronomy entrepreneurs.•Effectuation and causation can lead to business model innovation.•Innovators use effectuation and causation components in complex configurations.•Innovative gastronomy entrepreneurs should include these in their strategic orientation/action repertoire. The gastronomy sector is among those that are hit particularly hard by a loss of customers and regulatory uncertainty of the COVID-19 crisis. When established ways of doing business become almost impossible, business model innovation (BMI) is a possible reaction to this high uncertainty level. Effectuation and causation are decision-making logics that may lead to BMI and help a firm navigate uncertainty. We investigate configurations of causation and effectuation components associated with a high BMI level during the first wave of COVID-19. We perform fuzzy-set-qualitative comparative analysis (fsQCA) on a sample of 143 gastronomy entrepreneurs in Münster county, Germany. We identify two paths that lead to a high BMI level: “the planning soloist” and “the hedging networker.” We conclude that innovators among the gastronomy entrepreneurs use effectuation and causation components in complex configurations.
AbstractList The gastronomy sector is among those that are hit particularly hard by a loss of customers and regulatory uncertainty of the COVID-19 crisis. When established ways of doing business become almost impossible, business model innovation (BMI) is a possible reaction to this high uncertainty level. Effectuation and causation are decision-making logics that may lead to BMI and help a firm navigate uncertainty. We investigate configurations of causation and effectuation components associated with a high BMI level during the first wave of COVID-19. We perform fuzzy-set-qualitative comparative analysis (fsQCA) on a sample of 143 gastronomy entrepreneurs in Münster county, Germany. We identify two paths that lead to a high BMI level: "the planning soloist" and "the hedging networker." We conclude that innovators among the gastronomy entrepreneurs use effectuation and causation components in complex configurations.
•Business model innovation is a fruitful reaction to a crisis situation for gastronomy entrepreneurs.•Effectuation and causation can lead to business model innovation.•Innovators use effectuation and causation components in complex configurations.•Innovative gastronomy entrepreneurs should include these in their strategic orientation/action repertoire. The gastronomy sector is among those that are hit particularly hard by a loss of customers and regulatory uncertainty of the COVID-19 crisis. When established ways of doing business become almost impossible, business model innovation (BMI) is a possible reaction to this high uncertainty level. Effectuation and causation are decision-making logics that may lead to BMI and help a firm navigate uncertainty. We investigate configurations of causation and effectuation components associated with a high BMI level during the first wave of COVID-19. We perform fuzzy-set-qualitative comparative analysis (fsQCA) on a sample of 143 gastronomy entrepreneurs in Münster county, Germany. We identify two paths that lead to a high BMI level: “the planning soloist” and “the hedging networker.” We conclude that innovators among the gastronomy entrepreneurs use effectuation and causation components in complex configurations.
The gastronomy sector is among those that are hit particularly hard by a loss of customers and regulatory uncertainty of the COVID-19 crisis. When established ways of doing business become almost impossible, business model innovation (BMI) is a possible reaction to this high uncertainty level. Effectuation and causation are decision-making logics that may lead to BMI and help a firm navigate uncertainty. We investigate configurations of causation and effectuation components associated with a high BMI level during the first wave of COVID-19. We perform fuzzy-set-qualitative comparative analysis (fsQCA) on a sample of 143 gastronomy entrepreneurs in Münster county, Germany. We identify two paths that lead to a high BMI level: "the planning soloist" and "the hedging networker." We conclude that innovators among the gastronomy entrepreneurs use effectuation and causation components in complex configurations.The gastronomy sector is among those that are hit particularly hard by a loss of customers and regulatory uncertainty of the COVID-19 crisis. When established ways of doing business become almost impossible, business model innovation (BMI) is a possible reaction to this high uncertainty level. Effectuation and causation are decision-making logics that may lead to BMI and help a firm navigate uncertainty. We investigate configurations of causation and effectuation components associated with a high BMI level during the first wave of COVID-19. We perform fuzzy-set-qualitative comparative analysis (fsQCA) on a sample of 143 gastronomy entrepreneurs in Münster county, Germany. We identify two paths that lead to a high BMI level: "the planning soloist" and "the hedging networker." We conclude that innovators among the gastronomy entrepreneurs use effectuation and causation components in complex configurations.
ArticleNumber 102896
Author Harms, Rainer
Cheng, Cheng-Feng
Alfert, Carina
Kraus, Sascha
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  fullname: Alfert, Carina
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  organization: University of Twente, Faculty of Behavioural, Management, and Social Sciences, NIKOS/ESIM, P.O. Box 217, 7522 NB Enschede, the Netherlands
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  givenname: Cheng-Feng
  surname: Cheng
  fullname: Cheng, Cheng-Feng
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  organization: National Taichung University of Science and Technology, No.129, Sec.3, Sanmin Rd, North Dist., Taichung City 404, Taiwan, ROC
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  surname: Kraus
  fullname: Kraus, Sascha
  email: Sascha.kraus@zfke.de
  organization: Free University of Bozen-Bolzano, Piazza Università 11, 39100 Bolzano, Italy
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Keywords COVID-19
Business model innovation
fsQCA
Configurations
Gastronomy entrepreneurs
Effectuation
Language English
License This is an open access article under the CC BY license.
2021 The Authors.
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Snippet •Business model innovation is a fruitful reaction to a crisis situation for gastronomy entrepreneurs.•Effectuation and causation can lead to business model...
The gastronomy sector is among those that are hit particularly hard by a loss of customers and regulatory uncertainty of the COVID-19 crisis. When established...
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StartPage 102896
SubjectTerms Business model innovation
Configurations
COVID-19
Effectuation
fsQCA
Gastronomy entrepreneurs
Title Effectuation and causation configurations for business model innovation: Addressing COVID-19 in the gastronomy industry
URI https://dx.doi.org/10.1016/j.ijhm.2021.102896
https://www.ncbi.nlm.nih.gov/pubmed/36341083
https://www.proquest.com/docview/2733202789
https://pubmed.ncbi.nlm.nih.gov/PMC9616625
Volume 95
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