A Latent Look at Empirical Generalizations - Morrison, Donald G.; Silva-Risso, Jorge (Marketing science (Providence, R.I.), 1995)
Keywords: appropriate comparisons; Brand preferences; Brands; Consumer behavior; Consumers; Estimators; Generalizations; Households; Marketing; Marketing mixes; Mathematical models; Maximum likelihood estimation; Price elasticity; Probability distribution; Purchasing; Science; shrinkage estimators; Standard error; Statistical analysis; Statistical data; Statistical variance; Stochastic Choice Phenomena; summary statistics; unobservable constructs; Unobservables; Variance; United States--US