The long-term effects of sales promotions on brand attitude across monetary and non-monetary promotions - Yi, Youjae; Yoo, Jaemee (Psychology & marketing, 2011)
Keywords: Attitudes; Brands; Comparative studies; Consumer attitudes; Konsumentenverhalten; Markenimage; Sales promotions; Südkorea; Unterhaltungselektronik-Industrie; Verkaufsförderung