APA (7th ed.) Citation

Yi, Y., & Yoo, J. (2011). The long-term effects of sales promotions on brand attitude across monetary and non-monetary promotions. Psychology & marketing, 28(9), 879-896. https://doi.org/10.1002/mar.20416

Chicago Style (17th ed.) Citation

Yi, Youjae, and Jaemee Yoo. "The Long-term Effects of Sales Promotions on Brand Attitude Across Monetary and Non-monetary Promotions." Psychology & Marketing 28, no. 9 (2011): 879-896. https://doi.org/10.1002/mar.20416.

MLA (9th ed.) Citation

Yi, Youjae, and Jaemee Yoo. "The Long-term Effects of Sales Promotions on Brand Attitude Across Monetary and Non-monetary Promotions." Psychology & Marketing, vol. 28, no. 9, 2011, pp. 879-896, https://doi.org/10.1002/mar.20416.