The effects of mortality salience on political preferences: The roles of charisma and political orientation
Research has shown that mortality salience (MS) heightens liking for certain political candidates. Yet the particular qualities that make candidates more appealing after MS has been subject to debate. This study tested three possibilities: MS increases liking for charismatic candidates independent o...
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| Published in | Journal of experimental social psychology Vol. 46; no. 1; pp. 139 - 145 |
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| Main Authors | , , , |
| Format | Journal Article |
| Language | English |
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New York, NY
Elsevier Inc
01.01.2010
Elsevier Academic Press |
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| Abstract | Research has shown that mortality salience (MS) heightens liking for certain political candidates. Yet the particular qualities that make candidates more appealing after MS has been subject to debate. This study tested three possibilities: MS increases liking for charismatic candidates independent of participants’ or candidates’ political orientation; MS increases liking for conservative candidates independent of participants’ or candidates’ political orientation; and MS increases liking only for charismatic candidates who support the individual’s pre-existing political orientation, whether liberal or conservative. Following a MS manipulation, liberal and conservative participants evaluated two hypothetical gubernatorial candidates who differed both in their political orientation and level of charisma. MS heightened liking of charismatic candidates who shared the perceiver’s political orientation, whether liberal or conservative. In contrast, MS reduced liking for uncharismatic and opposing-orientation candidates. Results thus indicated that MS heightens regard for same-political orientation charismatic candidates, rather than just any charismatic candidate or conservative candidates. Implications for the influence of death-related concerns on political preference are briefly discussed. |
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| AbstractList | Research has shown that mortality salience (MS) heightens liking for certain political candidates. Yet the particular qualities that make candidates more appealing after MS has been subject to debate. This study tested three possibilities: MS increases liking for charismatic candidates independent of participants' or candidates' political orientation; MS increases liking for conservative candidates independent of participants' or candidates' political orientation; and MS increases liking only for charismatic candidates who support the individual's preexisting political orientation, whether liberal or conservative. Following a MS manipulation, liberal and conservative participants evaluated two hypothetical gubernatorial candidates who differed both in their political orientation and level of charisma. MS heightened liking of charismatic candidates who shared the perceiver's political orientation, whether liberal or conservative. In contrast, MS reduced liking for uncharismatic and opposing-orientation candidates. Results thus indicated that MS heightens regard for same-political orientation charismatic candidates, rather than just any charismatic candidate or conservative candidates. Implications for the influence of death-related concerns on political preference are briefly discussed. [PUBLICATION ABSTRACT] Research has shown that mortality salience (MS) heightens liking for certain political candidates. Yet the particular qualities that make candidates more appealing after MS has been subject to debate. This study tested three possibilities: MS increases liking for charismatic candidates independent of participants' or candidates' political orientation; MS increases liking for conservative candidates independent of participants' or candidates' political orientation; and MS increases liking only for charismatic candidates who support the individual's pre-existing political orientation, whether liberal or conservative. Following a MS manipulation, liberal and conservative participants evaluated two hypothetical gubernatorial candidates who differed both in their political orientation and level of charisma. MS heightened liking of charismatic candidates who shared the perceiver's political orientation, whether liberal or conservative. In contrast, MS reduced liking for uncharismatic and opposing-orientation candidates. Results thus indicated that MS heightens regard for same-political orientation charismatic candidates, rather than just any charismatic candidate or conservative candidates. Implications for the influence of death-related concerns on political preference are briefly discussed. All rights reserved, Elsevier Research has shown that mortality salience (MS) heightens liking for certain political candidates. Yet the particular qualities that make candidates more appealing after MS has been subject to debate. This study tested three possibilities: MS increases liking for charismatic candidates independent of participants’ or candidates’ political orientation; MS increases liking for conservative candidates independent of participants’ or candidates’ political orientation; and MS increases liking only for charismatic candidates who support the individual’s pre-existing political orientation, whether liberal or conservative. Following a MS manipulation, liberal and conservative participants evaluated two hypothetical gubernatorial candidates who differed both in their political orientation and level of charisma. MS heightened liking of charismatic candidates who shared the perceiver’s political orientation, whether liberal or conservative. In contrast, MS reduced liking for uncharismatic and opposing-orientation candidates. Results thus indicated that MS heightens regard for same-political orientation charismatic candidates, rather than just any charismatic candidate or conservative candidates. Implications for the influence of death-related concerns on political preference are briefly discussed. |
| Author | weise, David Greenberg, Jeff Kosloff, Spee Solomon, Sheldon |
| Author_xml | – sequence: 1 givenname: Spee surname: Kosloff fullname: Kosloff, Spee email: kosloff@email.arizona.edu organization: University of Arizona, Tucson, AZ, United States – sequence: 2 givenname: Jeff surname: Greenberg fullname: Greenberg, Jeff organization: University of Arizona, Tucson, AZ, United States – sequence: 3 givenname: David surname: weise fullname: weise, David organization: University of Arizona, Tucson, AZ, United States – sequence: 4 givenname: Sheldon surname: Solomon fullname: Solomon, Sheldon organization: Skidmore College, Saratoga Springs, NY, United States |
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| Keywords | Charisma Conservatism Political orientation Terror management Mortality salience Liberalism Human Social preference Political attitude Leader election Terror management theory |
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| Snippet | Research has shown that mortality salience (MS) heightens liking for certain political candidates. Yet the particular qualities that make candidates more... |
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| SubjectTerms | Attitudes Behavior. Attitude Biological and medical sciences Candidates Charisma Consciousness Conservatism Death Effects Fundamental and applied biological sciences. Psychology Liberalism Mortality salience Political orientation Political support Politicians Politics Preferences Psychology. Psychoanalysis. Psychiatry Psychology. Psychophysiology Social psychology Studies Terror management |
| Title | The effects of mortality salience on political preferences: The roles of charisma and political orientation |
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