Consumer Generalization of Nutrient Content Claims in Advertising

• Published in: Journal of marketing Vol. 62; no. 4; pp. 62 - 75
• Main Authors: Andrews, J. Craig, Netemeyer, Richard G., Burton, Scot
• Format: Journal Article
• Language: English
• Published: New York American Marketing Association 01.10.1998; SAGE PUBLICATIONS, INC
• Subjects: Advertising; Advertising research; Advertising signs; Brands; Cancer; Cardiovascular disease; Cholesterol; Consumer advertising; Consumer behavior; Consumer research; Consumers; Deception; Descriptive labeling; Disclosure; Disease risk; False advertising; Federal regulation; Health care; Heart; Hypotheses; Information processing; Interviews; Labeling; Marketing; Nutrients; Nutrition; Nutrition education; Statistical analysis; Studies; Truth in advertising; United States > US
• ISSN: 0022-2429; 1547-7185
• DOI: 10.1177/002224299806200405

Although considerable research exists on consumer processing of nutrition labeling and package claims, less is known about consumer interpretation of nutrient content claims in advertising. This is important because product advertising often provides a significant first step for consumers in learnin...