The Use of Training and Technical Assistance to Drive and Improve Performance of California's Tobacco Control Program

The California Department of Public Health, California Tobacco Control Program uses a social norm–change strategy to reduce the uptake and continued use of tobacco products. The statewide media campaign frames the message, community-level projects implement advocacy campaigns, and statewide-funded p...

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Bibliographic Details
Published inHealth promotion practice Vol. 12; no. 6_suppl_2; pp. 130S - 143S
Main Authors Roeseler, April, Hagaman, Tonia, Kurtz, Caroline
Format Journal Article
LanguageEnglish
Published Los Angeles, CA SAGE Publications 01.11.2011
SAGE PUBLICATIONS, INC
Subjects
Advocacy
Budgets
California
Campaigns
Capacity building approach
Cessation
Community
Efficiency, Organizational
Evidence based
Health Planning Technical Assistance
Health Promotion
Humans
Passive smoking
Public health
Smoking Prevention
Social change
Technical assistance
Tobacco
Tobacco products
Uptake
United States > US
California
tobacco prevention and control
training
technology
public health laws/policies
technical assistance
Internet/electronic interventions
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Summary:The California Department of Public Health, California Tobacco Control Program uses a social norm–change strategy to reduce the uptake and continued use of tobacco products. The statewide media campaign frames the message, community-level projects implement advocacy campaigns, and statewide-funded projects build the capacity of community-level projects. The California Tobacco Control Program's technical assistance (TA) system has evolved over time because of changing needs, evaluation findings, and budget considerations. However, TA services continue to strategically align with four statewide policy priorities: to eliminate secondhand smoke exposure, to counter protobacco influences, to reduce the availability of tobacco, and to promote cessation services. TA is the engine powering social change across California by playing a key role in the uptake of a single policy to facilitating the adoption of hundreds of tobacco control policies statewide. The inclusion of expert and peer-to-peer TA models broadly disseminates both evidence-based and tacit community-based knowledge. Comprehensive TA also levels the playing field for organizations and communities to effectively implement policy interventions. Together these approaches accelerate change throughout California communities.
Bibliography:ObjectType-Article-1
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ISSN:1524-8399
1552-6372
DOI:10.1177/1524839911419297