Analysis and study of hospital communication via social media from the patient perspective

• Published in: Cogent social sciences Vol. 6; no. 1
• Main Authors: De Las Heras-Pedrosa, Carlos, Rando-Cueto, Dolores, Jambrino-Maldonado, Carmen, Paniagua-Rojano, Francisco Javier
• Format: Journal Article
• Language: English
• Published: Abingdon Cogent 01.01.2020; Taylor & Francis Ltd; Taylor & Francis Group
• Subjects: Bias; Communication; Communication strategies; Computer mediated communication; health care communication; Hospitals; Mass media; Qualitative research; Quality of life; Social media; Social networks; Spain

Currently, the online interaction between citizens and hospitals is poor, as users believe that there are shortcomings that could be improved. This study analyzes patients' opinions of the online communication strategies of hospitals in Spain. Therefore, a mixed-method is proposed. Firstly, a q...