Advances in neuromarketing and improved understanding of consumer behaviour: analysing tool possibilities and research trends - Bhardwaj, Seema; Thapa, Surya Bahadur; Gandhi, Aradhana (Cogent business & management, 2024)
Keywords: Behavioral Neuroscience; Bibliometrics; Business, Management and Accounting; cognition; Cognitive Psychology; Consumer behavior; consumer behaviour; decision-making; Kaouther Kooli, Bournemouth University, United Kingdom of Great Britain and Northern Ireland; neuromarketing; neuroscientific tools; psychology; Trends