Product launch, product advantage and market orientation in SMEs
Purpose - The importance of new product development to the survival and success of firms is well supported in the literature; however, few studies have investigated new product development in small to medium-sized enterprises (SMEs). This study aims to examine the impact of product launch, product a...
Saved in:
Published in | Journal of small business and enterprise development Vol. 15; no. 1; pp. 96 - 110 |
---|---|
Main Authors | , |
Format | Journal Article |
Language | English |
Published |
Bradford
Emerald Group Publishing Limited
01.01.2008
|
Subjects | |
Online Access | Get full text |
Cover
Loading…
Abstract | Purpose - The importance of new product development to the survival and success of firms is well supported in the literature; however, few studies have investigated new product development in small to medium-sized enterprises (SMEs). This study aims to examine the impact of product launch, product advantage and market orientation on new product development performance and organisational performance in SMEs.Design methodology approach - This model was tested using data collected from 48 small and large sized firms in Ireland. Findings from 33 small and 15 large firms were compared, and a correlation analysis was used to establish the relationships defined in the model for both small and large firms.Findings - The study identified several significant differences between the impact of product launch, product advantage and market orientation on new product development and organisational performance in small and large firms. It also indicated several areas in which small firms can improve their new product and organisational performance.Research limitations implications - This research builds on prior empirical research that has established a positive link between customer and competitor orientation and performance of small firms.Practical implications - The managerial implications suggest that managers need to place a greater emphasis on product launch proficiency, new product characteristics and market orientation.Originality value - The results show that a market orientation, as well as having a direct impact on organisational performance, also affects new product development activities. |
---|---|
AbstractList | Purpose - The importance of new product development to the survival and success of firms is well supported in the literature; however, few studies have investigated new product development in small to medium-sized enterprises (SMEs). This study aims to examine the impact of product launch, product advantage and market orientation on new product development performance and organisational performance in SMEs.Design methodology approach - This model was tested using data collected from 48 small and large sized firms in Ireland. Findings from 33 small and 15 large firms were compared, and a correlation analysis was used to establish the relationships defined in the model for both small and large firms.Findings - The study identified several significant differences between the impact of product launch, product advantage and market orientation on new product development and organisational performance in small and large firms. It also indicated several areas in which small firms can improve their new product and organisational performance.Research limitations implications - This research builds on prior empirical research that has established a positive link between customer and competitor orientation and performance of small firms.Practical implications - The managerial implications suggest that managers need to place a greater emphasis on product launch proficiency, new product characteristics and market orientation.Originality value - The results show that a market orientation, as well as having a direct impact on organisational performance, also affects new product development activities. Purpose The importance of new product development to the survival and success of firms is well supported in the literature; however, few studies have investigated new product development in small to medium‐sized enterprises (SMEs). This study aims to examine the impact of product launch, product advantage and market orientation on new product development performance and organisational performance in SMEs. Design/methodology/approach This model was tested using data collected from 48 small and large sized firms in Ireland. Findings from 33 small and 15 large firms were compared, and a correlation analysis was used to establish the relationships defined in the model for both small and large firms. Findings The study identified several significant differences between the impact of product launch, product advantage and market orientation on new product development and organisational performance in small and large firms. It also indicated several areas in which small firms can improve their new product and organisational performance. Research limitations/implications This research builds on prior empirical research that has established a positive link between customer and competitor orientation and performance of small firms. Practical/implications The managerial implications suggest that managers need to place a greater emphasis on product launch proficiency, new product characteristics and market orientation. Originality/value The results show that a market orientation, as well as having a direct impact on organisational performance, also affects new product development activities. Purpose The importance of new product development to the survival and success of firms is well supported in the literature however, few studies have investigated new product development in small to mediumsized enterprises SMEs. This study aims to examine the impact of product launch, product advantage and market orientation on new product development performance and organisational performance in SMEs. Designmethodologyapproach This model was tested using data collected from 48 small and large sized firms in Ireland. Findings from 33 small and 15 large firms were compared, and a correlation analysis was used to establish the relationships defined in the model for both small and large firms. Findings The study identified several significant differences between the impact of product launch, product advantage and market orientation on new product development and organisational performance in small and large firms. It also indicated several areas in which small firms can improve their new product and organisational performance. Research limitationsimplications This research builds on prior empirical research that has established a positive link between customer and competitor orientation and performance of small firms. Practicalimplications The managerial implications suggest that managers need to place a greater emphasis on product launch proficiency, new product characteristics and market orientation. Originalityvalue The results show that a market orientation, as well as having a direct impact on organisational performance, also affects new product development activities. Purpose - The importance of new product development to the survival and success of firms is well supported in the literature; however, few studies have investigated new product development in small to medium-sized enterprises (SMEs). This study aims to examine the impact of product launch, product advantage and market orientation on new product development performance and organisational performance in SMEs. Design/methodology/approach - This model was tested using data collected from 48 small and large sized firms in Ireland. Findings from 33 small and 15 large firms were compared, and a correlation analysis was used to establish the relationships defined in the model for both small and large firms. Findings - The study identified several significant differences between the impact of product launch, product advantage and market orientation on new product development and organisational performance in small and large firms. It also indicated several areas in which small firms can improve their new product and organisational performance. Research limitations/implications - This research builds on prior empirical research that has established a positive link between customer and competitor orientation and performance of small firms. Practical/implications - The managerial implications suggest that managers need to place a greater emphasis on product launch proficiency, new product characteristics and market orientation. Originality/value - The results show that a market orientation, as well as having a direct impact on organisational performance, also affects new product development activities. [PUBLICATION ABSTRACT] |
Author | Ledwith, Ann O'Dwyer, Michele |
Author_xml | – sequence: 1 givenname: Ann surname: Ledwith fullname: Ledwith, Ann organization: College of Engineering, Enterprise Research Centre, University of Limerick, Castletroy, Ireland – sequence: 2 givenname: Michele surname: O'Dwyer fullname: O'Dwyer, Michele organization: Kemmy Business School, University of Limerick, Castletroy, Ireland |
BookMark | eNp1kEtLxDAUhYMoqKM_wF1x4cpqnk26U2RGhRkfqChuQia51WonHZtW9N-boYOC4ir3Jt-5OfdsolVfe0Boh-ADQrA6JDyjGcZYxUZglYkVtEGkUKlUHK_GOr6nEeDraDOEF4wppTLbQEdXTe062yaV6bx93k_my964d-Nb8wSJ8S6ZmeYV2qRuSoiXbVn7pPTJzWQYttBaYaoA28tzgO5Gw9uTs3R8eXp-cjxOLRe4TYEpVzgAKrnBPCeM5LEShZ3mIPG0kLmyljBui2hMmJwz6piYOuYUgBIFG6C9fm40-NZBaPWsDBaqyniou6BZxjOisIrg7i_wpe4aH71pSnLKqMhlhEgP2aYOoYFCz5syLvmpCdaLQPWfQKMm7TVlaOHjWxCT0ZlkUmh-T_XDaDK-v76Q-jHy-z0PM2hM5X6--D1az91iQfwP_q-jL5N1k44 |
CitedBy_id | crossref_primary_10_1177_2632962X20961051 crossref_primary_10_3390_joitmc7020153 crossref_primary_10_1108_14626001111179758 crossref_primary_10_1108_JEDT_01_2011_0001 crossref_primary_10_1108_JSBED_06_2017_0206 crossref_primary_10_1142_S1363919619500506 crossref_primary_10_1080_0965254X_2017_1384040 crossref_primary_10_1108_EJIM_04_2013_0032 crossref_primary_10_1142_S136391962150033X crossref_primary_10_11118_actaun_2021_008 crossref_primary_10_1016_j_heliyon_2023_e17666 crossref_primary_10_1177_1094670512462139 crossref_primary_10_1177_14657503231156875 crossref_primary_10_1016_j_jengtecman_2019_05_002 crossref_primary_10_1142_S1363919612400014 crossref_primary_10_1108_EJIM_09_2020_0345 crossref_primary_10_1108_14626001211196442 crossref_primary_10_1109_TEM_2016_2603160 crossref_primary_10_1080_23311975_2022_2065948 crossref_primary_10_1016_j_iedee_2012_05_002 crossref_primary_10_1108_WJEMSD_01_2015_0003 crossref_primary_10_1108_JPBM_03_2020_2824 crossref_primary_10_1108_JSMA_12_2013_0071 crossref_primary_10_1111_ijmr_12128 crossref_primary_10_1108_JSBED_07_2018_0215 crossref_primary_10_1515_mmcks_2017_0006 crossref_primary_10_1108_JSMA_10_2022_0187 crossref_primary_10_1108_MIP_04_2023_0155 crossref_primary_10_1080_00207543_2012_678404 crossref_primary_10_1108_JSBED_11_2016_0171 crossref_primary_10_1111_j_1540_5885_2009_00690_x |
Cites_doi | 10.1016/j.jbusres.2005.03.008 10.1111/1540-5885.1660530 10.1111/1540-5885.530201 10.1108/14601060010322293 10.1016/0167-8116(92)90019-H 10.1177/030630709101700103 10.1108/14601069810230199 10.1177/002224299005400201 10.1111/1540-5885.1920159 10.1108/10610420210445514 10.1177/002224299305700102 10.1016/S0166-4972(97)00102-8 10.1177/002224299305700304 10.1016/1047-8310(95)90016-0 10.1111/j.0737-6782.2004.00059.x 10.1016/S0019-8501(96)00115-0 10.1016/S0263-2373(00)00007-4 10.1177/002224299005400403 10.1002/(SICI)1097-0266(199603)17:3<197::AID-SMJ804>3.0.CO;2-U 10.1016/0019-8501(88)90008-9 10.1108/14635770010359874 10.1111/j.1540-5885.2006.00204.x 10.1111/1540-5885.1150397 10.1108/02635570010291775 10.1007/BF02893935 10.1016/0007-6813(94)90029-9 10.1016/S0148-2963(98)00077-0 10.1016/S0166-4972(97)84690-1 10.1108/08858620510618110 10.1023/A:1007963604397 10.5465/3069337 10.1111/1540-5885.1150418 |
ContentType | Journal Article |
Copyright | Emerald Group Publishing Limited Copyright Emerald Group Publishing Limited 2008 |
Copyright_xml | – notice: Emerald Group Publishing Limited – notice: Copyright Emerald Group Publishing Limited 2008 |
DBID | BSCLL AAYXX CITATION 0U~ 1-H 7WY 7WZ 7X5 7XB 8AO AFKRA BENPR BEZIV CCPQU DWQXO F~G K6~ L.- L.0 M0C PQBIZ PQEST PQQKQ PQUKI PRINS Q9U 7TA 8FD JG9 |
DOI | 10.1108/14626000810850865 |
DatabaseName | Istex CrossRef Global News & ABI/Inform Professional Trade PRO ABI/INFORM Collection ABI/INFORM Global (PDF only) Entrepreneurship Database ProQuest Central (purchase pre-March 2016) ProQuest Pharma Collection ProQuest Central ProQuest Central Business Premium Collection ProQuest One Community College ProQuest Central Korea ABI/INFORM Global (Corporate) ProQuest Business Collection ABI/INFORM Professional Advanced ABI/INFORM Professional Standard ABI/INFORM Global One Business ProQuest One Academic Eastern Edition (DO NOT USE) ProQuest One Academic ProQuest One Academic UKI Edition ProQuest Central China ProQuest Central Basic Materials Business File Technology Research Database Materials Research Database |
DatabaseTitle | CrossRef ProQuest Entrepreneurship Business Premium Collection ABI/INFORM Global (Corporate) ProQuest One Business ABI/INFORM Global ProQuest Central Basic ProQuest One Academic Eastern Edition ProQuest One Community College Trade PRO ProQuest Business Collection ProQuest Pharma Collection ProQuest Central China ABI/INFORM Complete ProQuest Central Global News & ABI/Inform Professional ABI/INFORM Professional Advanced ProQuest One Academic UKI Edition ABI/INFORM Professional Standard ProQuest Central Korea ProQuest One Academic Materials Research Database Technology Research Database Materials Business File |
DatabaseTitleList | CrossRef Materials Research Database ProQuest Entrepreneurship |
Database_xml | – sequence: 1 dbid: BENPR name: ProQuest Central url: https://www.proquest.com/central sourceTypes: Aggregation Database |
DeliveryMethod | fulltext_linktorsrc |
Discipline | Business |
EISSN | 1758-7840 |
EndPage | 110 |
ExternalDocumentID | 1440896851 10_1108_14626000810850865 ark_67375_4W2_XFMLWQN7_Z 10.1108/14626000810850865 |
Genre | Feature |
GroupedDBID | 0R 1WG 29L 3FY 3V. 4.4 5GY 5VS 70U 7WY 7X5 8AO 8FW 8R4 8R5 9E0 9F- AADTA AADXL AAGBP AAGMD AAMCF AAUDR ABIJV ABMQT ABSDC ACGFS ACMTK ADOMW AEBZA AEDOK AEUCW AFKRA AHSMT AJEBP ALMA_UNASSIGNED_HOLDINGS APPLU ASMFL ASPBG ATGMP AUCOK AVELQ AVWKF AZFZN BENPR BEZIV BLEHN BPHCQ BTXLY BUONS CAG COF CS3 DWQXO EBS EJD FNNZZ GEA GEC GEI GMM GMN GMX GQ. GROUPED_ABI_INFORM_COMPLETE GROUPED_ABI_INFORM_RESEARCH H13 HZ IJT IPNFZ J1Y JI- JL0 K6 LXL LXN M0C M42 O9- P2P PQBIZ PQEST PQQKQ PQUKI PRINS PROAC Q2X RIG ROL SLOBJ TDJ TEM TET TGG TMD TMF TMI TMK TMT TMX UCJ V1G WS WS6 Z11 Z12 Z21 Z22 ZYZAG .WS 0R~ AAPSD ABEAN ABJNI ACBMB ACGFO AEMMR AETHF AFNZV AIAFM AJFKA BSCLL CCPQU HZ~ K6~ SCAQC SDURG AAKOT AARQV AAYXX ACTSA ADQHX AGTVX AGZLY AODMV CITATION EOXHF 0U~ 1-H 7XB L.- L.0 Q9U 7TA 8FD JG9 |
ID | FETCH-LOGICAL-c450t-e38dfdee274a049131974a5fcb9e70bf798cc134cf2225a9432d35bd3d8ee85f3 |
IEDL.DBID | ZYZAG |
ISSN | 1462-6004 |
IngestDate | Sun Sep 01 04:47:42 EDT 2024 Thu Oct 10 20:06:09 EDT 2024 Fri Aug 23 01:07:39 EDT 2024 Wed Jan 17 04:51:53 EST 2024 Tue Nov 23 15:45:30 EST 2021 Wed Jul 31 14:17:20 EDT 2019 |
IsPeerReviewed | true |
IsScholarly | true |
Issue | 1 |
Keywords | Product launch Small to medium-sized enterprises Competitive advantage Product development Market orientation Organizational performance |
Language | English |
LinkModel | DirectLink |
MergedId | FETCHMERGED-LOGICAL-c450t-e38dfdee274a049131974a5fcb9e70bf798cc134cf2225a9432d35bd3d8ee85f3 |
Notes | filenameID:2710150105 original-pdf:2710150105.pdf istex:70C020ADE9A90915612D52AFE34966D3C5DB72D2 href:14626000810850865.pdf ark:/67375/4W2-XFMLWQN7-Z ObjectType-Article-2 SourceType-Scholarly Journals-1 ObjectType-Feature-1 content type line 23 |
PQID | 219232597 |
PQPubID | 44686 |
PageCount | 15 |
ParticipantIDs | istex_primary_ark_67375_4W2_XFMLWQN7_Z proquest_miscellaneous_36461808 crossref_primary_10_1108_14626000810850865 proquest_journals_219232597 emerald_primary_10_1108_14626000810850865 |
PublicationCentury | 2000 |
PublicationDate | 2008-01-01 |
PublicationDateYYYYMMDD | 2008-01-01 |
PublicationDate_xml | – month: 01 year: 2008 text: 2008-01-01 day: 01 |
PublicationDecade | 2000 |
PublicationPlace | Bradford |
PublicationPlace_xml | – name: Bradford |
PublicationTitle | Journal of small business and enterprise development |
PublicationYear | 2008 |
Publisher | Emerald Group Publishing Limited |
Publisher_xml | – name: Emerald Group Publishing Limited |
References | key2022013020321280500_b29 key2022013020321280500_b28 key2022013020321280500_b25 key2022013020321280500_b26 key2022013020321280500_b23 key2022013020321280500_b24 key2022013020321280500_b21 key2022013020321280500_b22 key2022013020321280500_b20 key2022013020321280500_b9 key2022013020321280500_b7 key2022013020321280500_b8 key2022013020321280500_b18 key2022013020321280500_frg1 key2022013020321280500_b19 key2022013020321280500_b16 key2022013020321280500_b17 key2022013020321280500_b14 key2022013020321280500_b36 key2022013020321280500_b15 key2022013020321280500_b37 key2022013020321280500_b12 key2022013020321280500_b34 key2022013020321280500_b13 key2022013020321280500_b35 key2022013020321280500_b5 key2022013020321280500_b10 key2022013020321280500_b32 key2022013020321280500_b6 key2022013020321280500_b11 key2022013020321280500_b33 key2022013020321280500_b3 key2022013020321280500_b30 key2022013020321280500_b4 key2022013020321280500_b31 key2022013020321280500_b1 key2022013020321280500_b2 |
References_xml | – ident: key2022013020321280500_b25 doi: 10.1016/j.jbusres.2005.03.008 – ident: key2022013020321280500_b12 doi: 10.1111/1540-5885.1660530 – ident: key2022013020321280500_b4 doi: 10.1111/1540-5885.530201 – ident: key2022013020321280500_b33 doi: 10.1108/14601060010322293 – ident: key2022013020321280500_b32 doi: 10.1016/0167-8116(92)90019-H – ident: key2022013020321280500_b13 doi: 10.1177/030630709101700103 – ident: key2022013020321280500_b17 doi: 10.1108/14601069810230199 – ident: key2022013020321280500_b20 doi: 10.1177/002224299005400201 – ident: key2022013020321280500_b10 doi: 10.1111/1540-5885.1920159 – ident: key2022013020321280500_b23 – ident: key2022013020321280500_b28 doi: 10.1108/10610420210445514 – ident: key2022013020321280500_b7 – ident: key2022013020321280500_b11 doi: 10.1177/002224299305700102 – ident: key2022013020321280500_b15 doi: 10.1016/S0166-4972(97)00102-8 – ident: key2022013020321280500_b19 doi: 10.1177/002224299305700304 – ident: key2022013020321280500_b18 doi: 10.1016/1047-8310(95)90016-0 – ident: key2022013020321280500_b21 doi: 10.1111/j.0737-6782.2004.00059.x – ident: key2022013020321280500_b29 doi: 10.1016/S0019-8501(96)00115-0 – ident: key2022013020321280500_b22 doi: 10.1016/S0263-2373(00)00007-4 – ident: key2022013020321280500_b26 doi: 10.1177/002224299005400403 – ident: key2022013020321280500_b2 – ident: key2022013020321280500_b5 doi: 10.1002/(SICI)1097-0266(199603)17:3<197::AID-SMJ804>3.0.CO;2-U – ident: key2022013020321280500_b9 doi: 10.1016/0019-8501(88)90008-9 – ident: key2022013020321280500_b14 doi: 10.1108/14635770010359874 – ident: key2022013020321280500_b8 – ident: key2022013020321280500_b16 doi: 10.1111/j.1540-5885.2006.00204.x – ident: key2022013020321280500_b24 doi: 10.1111/1540-5885.1150397 – ident: key2022013020321280500_b31 doi: 10.1108/02635570010291775 – ident: key2022013020321280500_frg1 doi: 10.1007/BF02893935 – ident: key2022013020321280500_b34 doi: 10.1016/0007-6813(94)90029-9 – ident: key2022013020321280500_b35 doi: 10.1016/S0148-2963(98)00077-0 – ident: key2022013020321280500_b1 doi: 10.1016/S0166-4972(97)84690-1 – ident: key2022013020321280500_b3 doi: 10.1108/08858620510618110 – ident: key2022013020321280500_b6 – ident: key2022013020321280500_b30 doi: 10.1023/A:1007963604397 – ident: key2022013020321280500_b36 doi: 10.5465/3069337 – ident: key2022013020321280500_b37 doi: 10.1111/1540-5885.1150418 |
SSID | ssj0022276 |
Score | 1.982148 |
Snippet | Purpose - The importance of new product development to the survival and success of firms is well supported in the literature; however, few studies have... Purpose The importance of new product development to the survival and success of firms is well supported in the literature however, few studies have... Purpose The importance of new product development to the survival and success of firms is well supported in the literature; however, few studies have... |
SourceID | proquest crossref istex emerald |
SourceType | Aggregation Database Publisher Enrichment Source |
StartPage | 96 |
SubjectTerms | Competition Competitive advantage Customers High tech industries Market orientation Market shares Marketing Organization theory Organizational performance Product development Product introduction Product launch Small & medium sized enterprises-SME Small to mediumsized enterprises Studies Success |
SummonAdditionalLinks | – databaseName: ProQuest Central dbid: BENPR link: http://utb.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwjV3dTxsxDLcGlRAvE2wgboUtDxsSiIjrXS5JnxibWiFEq_JRUfES5etEJbgWWqT9-SRpWtAqTXu7u_he7Ng_O7ZjgO8sHDVyiptWcUyoJFhSmWGlpHSQntoiTG_odOlZn5wPikGszZnEssq5TQyG2oy0PyM_zrwr4nx1djJ-wn5olE-uxgkaK1DLGsRnaWu_Wt3e1SLiyjIW24sy7JCdxLSmH33jv9GAiP7SNu7B5R0wvXXn1jy3_yxZ6gA_7Q34GP1GdDoT9CZ8sNUnWJuXrX-Gn73Z1a3oQTqkuj9C4_gekvxTZzWQrAx6DE3OaPQ8jD1HFRpW6LrTmmxBv926-X2G43QErEmRTrHNuSmNtS6slM7Nbzhdck9FqVXTslSVrMm1buRElz6kk02SZyYvlMkNt5YXZb4Nq9WosjuAZEmV0YoZxqUL1wquiQvEuHXKrBmVKoHDOWvEeHYJhgjBQ8rFEh8TOIjM-x_aH0u0f9OIsSkT2A9iWFA5ZvmKNFYIcpuJQbtzcXvZZeIugfpcTiIq40Qstk4C3xarTot8akRWdvQyETkltMFT_uWf_9dhfVYu4k9gdmF1-vxi95xPMlVf4857BTB22QI priority: 102 providerName: ProQuest |
Title | Product launch, product advantage and market orientation in SMEs |
URI | https://www.emerald.com/insight/content/doi/10.1108/14626000810850865/full/html https://api.istex.fr/ark:/67375/4W2-XFMLWQN7-Z/fulltext.pdf https://www.proquest.com/docview/219232597 https://search.proquest.com/docview/36461808 |
Volume | 15 |
hasFullText | 1 |
inHoldings | 1 |
isFullTextHit | |
isPrint | |
link | http://utb.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwrV3db9MwED-NVUK8MD5FGAw_ABKIrGni2O4bA7VMiJbxMa30xfJXtGpbWq2phPjrOTtJESsSPPCWKJdIOdt39zv_7gzwlIdUo2Bx32kRU6ZorJhKY62VQpeeuDyc3jAas8Nj-n6ST7bgY1sLE2iVdTom2OlZufQgteuJ22iF1w0H_Ok1uMh9e3V0ar7vmmB516esu6fVxfk16GCsnSEa60y_TQ_erTFYmvKm4CiN8V3abHT-8XO_uapf9bodr__vG7Y7OKThDizaX6l5KGf7q0rvmx9Xujz-x3-9BTeb4JUc1LPtNmy58g5cb7nzd-H1Ud0_lpwrdJenr8iiuQ9MgwpNF1GlJReh0prML2dN4VNJZiX5Mhos78HxcPD17WHcHNEQG5onVewyYQvrHGJbhVijhwsar_LC6L7jiS54XxjTy6gpPK5UfZqlNsu1zaxwTuRFdh-2y3npHgBRBdPWaG65UIgZc2EookHh0KIYzpSO4GU7GnJRd-KQAcEkQm5oJ4IXjWb_RfbZhuxVGbmwRQTPw8ivpVBZnhbHc0lPUjkZjj6cfBpzOY1gt50asrEIS5n6UBqxJo_gyfopLmW_P6NKN18tZcYo64lEPPyrxC7cqHkrPhX0CLary5V7jMFRpfeg82YwPvq810z8n9L-BiI |
link.rule.ids | 315,786,790,21416,21737,27955,27956,33777,33778,43838,53298,53426,74657 |
linkProvider | Emerald |
linkToHtml | http://utb.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwjV1LTxsxEB5BIkEvVYFWLLTgA61UVIvNrtd2Tm2pEgVIIkpBRFwsv1ZFops0D6k_v7bjpBWRELfd9exl7JlvxvMCOGLhqpFT3LSKY0IlwZLKDCslpYP01BZhekOvTzs35HxQDGJuziSmVS50YlDUZqj9HflJ5k0RZ6uzz6Pf2A-N8sHVOEFjHeq-4yavQf201b-8WnpcWcZieVGGHbKTGNb0o2_8NxoQ0Tdt4x5c_gOmf9W5dc_tPyuaOsBP-xW8jHYj-jrf6C1Ys9U2bCzS1nfgy-W8dSt6kA6pfn5Co_gegvxTpzWQrAz6FYqc0XB8H2uOKnRfoR-91uQ13LRb1986OE5HwJoU6RTbnJvSWOvcSunM_IaTJfdUlFo1LUtVyZpc60ZOdOldOtkkeWbyQpnccGt5UeZvoFYNK7sLSJZUGa2YYVw6d63gmjhHjFsnzJpRqRI4XrBGjOZNMERwHlIuVviYwMfIvOfQvl-hfUwjRqZM4EPYhiWVY5bPSGOFILeZGLR73dvvfSbuEthf7JOIwjgRy6OTwOFy1UmRD43Iyg5nE5FTQhs85XtP_n8Im53rXld0z_oX-_Binjrib2PeQm06ntl3zj6ZqoN4Cv8Cm2rb-A |
linkToPdf | http://utb.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwjV1ZbxMxEB5BI1W8oJZDLC2tHwAJhNXNrq88cSYq0EThqBrxYvlaUandhCaV-PmMHScgIiHedtezL2PPfDOeC-CxTFeNStBesIoyYRg1wlTUWmMQ0svA0_SG4Ugcn7IPEz7JLYXmOa1ypROTovZTF-_Ij6poiqCtLo-anBUxfjd4OftB4wCpGGjN0zRuQkcywdEP67zpj8af195XVclcalRRRHmWQ5xxDE78JhI6xgZuKgLNHyD1u1K3Ezn_c0NrJyga7MDtbEOS18tN34Ubob0D26sU9rvwarxs40ouDKLW9xdklt9TwH-BGoSY1pPLVPBMplfnuf6oJect-TLsz-_B6aD_9e0xzZMSqGO8XNBQK9_4ENDFNGjyd1Gu8Ik3zvaCLG0je8q5bs1cE90702N15Wtufe1VCIo39X3YaqdteADENMJ6Z6WXyqDrxpVj6JSpgILtpDC2gOcr1ujZsiGGTo5EqfQGHwt4lpn3P7RPNmj_ptEz3xTwNG3DmgqZFbPTJNfsrNKTwfDk7NNI6m8F7K32SWfBnOv1MSrgcL2KEhXDJKYN0-u5rgUTXVWqh__8_xC28QDqk_ejj3twa5lFEi9m9mFrcXUdHqGpsrAH-RD-AjnG4Cw |
openUrl | ctx_ver=Z39.88-2004&ctx_enc=info%3Aofi%2Fenc%3AUTF-8&rfr_id=info%3Asid%2Fsummon.serialssolutions.com&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=Product+launch%2C+product+advantage+and+market+orientation+in+SMEs&rft.jtitle=Journal+of+small+business+and+enterprise+development&rft.au=Ledwith%2C+Ann&rft.au=O%27Dwyer%2C+Michele&rft.date=2008-01-01&rft.issn=1462-6004&rft.volume=15&rft.issue=1&rft.spage=96&rft.epage=110&rft_id=info:doi/10.1108%2F14626000810850865&rft.externalDBID=NO_FULL_TEXT |
thumbnail_l | http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/lc.gif&issn=1462-6004&client=summon |
thumbnail_m | http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/mc.gif&issn=1462-6004&client=summon |
thumbnail_s | http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/sc.gif&issn=1462-6004&client=summon |