Consumers wine preferences according to purchase occasion: Personal consumption and gift-giving

• Published in: Food quality and preference Vol. 71; pp. 270 - 278
• Main Authors: Boncinelli, Fabio, Dominici, Andrea, Gerini, Francesca, Marone, Enrico
• Format: Journal Article
• Language: English
• Published: Elsevier Ltd 01.01.2019
• Subjects: attitudes and opinions; consumer preferences; Gift giving; Inferred valuation; Latent class model; logit analysis; marketing strategies; Organic wine; prices; protected designation of origin; purchasing; wines; Organic wine; Inferred valuation; Gift giving; Latent class model

•Consumers value brand and designation of origin for their personal consumption.•Consumers’ value organic status and brand in a gift-giving scenario.•Demand for wine is less reactive to price changes in a gift-giving scenario.•We found three groups of consumers: brand follower, organic supporter, an...