A virtual reality paradigm simulating blood donation serves as a platform to test interventions to promote donation

Effective interventions that support blood donor retention are needed. Yet, integrating an intervention into the time-pressed and operationally sensitive context of a blood donation center requires justification for disruptions to an optimized process. This research provides evidence that virtual re...

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Published inScientific reports Vol. 14; no. 1; pp. 10334 - 12
Main Authors Williams, Lisa A, Tzelios, Kallie, Masser, Barbara, Thijsen, Amanda, van Dongen, Anne, Davison, Tanya E
Format Journal Article
LanguageEnglish
Published England Nature Publishing Group 06.05.2024
Nature Publishing Group UK
Nature Portfolio
Subjects
Adolescent
Adult
Blood
Blood & organ donations
Blood Donation
Blood donors
Blood Donors - psychology
Computer applications
Deployment
Emotions
Emotions - physiology
Female
Humans
Intention
Intervention
Male
Middle Aged
Virtual Reality
Young Adult
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Abstract Effective interventions that support blood donor retention are needed. Yet, integrating an intervention into the time-pressed and operationally sensitive context of a blood donation center requires justification for disruptions to an optimized process. This research provides evidence that virtual reality (VR) paradigms can serve as a research environment in which interventions can be tested prior to being delivered in blood donation centers. Study 1 (N = 48) demonstrated that 360°-video VR blood donation environments elicit a similar profile of emotional experience to a live donor center. Presence and immersion were high, and cybersickness symptoms low. Study 2 (N = 134) was an experiment deploying the 360°-video VR environments to test the impact of an intervention on emotional experience and intentions to donate. Participants in the intervention condition who engaged in a suite of tasks drawn from the process model of emotion regulation (including attentional deployment, positive reappraisal, and response modulation) reported more positive emotion than participants in a control condition, which in turn increased intentions to donate blood. By showing the promise for benefitting donor experience via a relatively low-cost and low-resource methodology, this research supports the use of VR paradigms to trial interventions prior to deployment in operationally-context field settings.
AbstractList Abstract Effective interventions that support blood donor retention are needed. Yet, integrating an intervention into the time-pressed and operationally sensitive context of a blood donation center requires justification for disruptions to an optimized process. This research provides evidence that virtual reality (VR) paradigms can serve as a research environment in which interventions can be tested prior to being delivered in blood donation centers. Study 1 (N = 48) demonstrated that 360°-video VR blood donation environments elicit a similar profile of emotional experience to a live donor center. Presence and immersion were high, and cybersickness symptoms low. Study 2 (N = 134) was an experiment deploying the 360°-video VR environments to test the impact of an intervention on emotional experience and intentions to donate. Participants in the intervention condition who engaged in a suite of tasks drawn from the process model of emotion regulation (including attentional deployment, positive reappraisal, and response modulation) reported more positive emotion than participants in a control condition, which in turn increased intentions to donate blood. By showing the promise for benefitting donor experience via a relatively low-cost and low-resource methodology, this research supports the use of VR paradigms to trial interventions prior to deployment in operationally-context field settings.
Effective interventions that support blood donor retention are needed. Yet, integrating an intervention into the time-pressed and operationally sensitive context of a blood donation center requires justification for disruptions to an optimized process. This research provides evidence that virtual reality (VR) paradigms can serve as a research environment in which interventions can be tested prior to being delivered in blood donation centers. Study 1 (N = 48) demonstrated that 360°-video VR blood donation environments elicit a similar profile of emotional experience to a live donor center. Presence and immersion were high, and cybersickness symptoms low. Study 2 (N = 134) was an experiment deploying the 360°-video VR environments to test the impact of an intervention on emotional experience and intentions to donate. Participants in the intervention condition who engaged in a suite of tasks drawn from the process model of emotion regulation (including attentional deployment, positive reappraisal, and response modulation) reported more positive emotion than participants in a control condition, which in turn increased intentions to donate blood. By showing the promise for benefitting donor experience via a relatively low-cost and low-resource methodology, this research supports the use of VR paradigms to trial interventions prior to deployment in operationally-context field settings.
Effective interventions that support blood donor retention are needed. Yet, integrating an intervention into the time-pressed and operationally sensitive context of a blood donation center requires justification for disruptions to an optimized process. This research provides evidence that virtual reality (VR) paradigms can serve as a research environment in which interventions can be tested prior to being delivered in blood donation centers. Study 1 (N = 48) demonstrated that 360°-video VR blood donation environments elicit a similar profile of emotional experience to a live donor center. Presence and immersion were high, and cybersickness symptoms low. Study 2 (N = 134) was an experiment deploying the 360°-video VR environments to test the impact of an intervention on emotional experience and intentions to donate. Participants in the intervention condition who engaged in a suite of tasks drawn from the process model of emotion regulation (including attentional deployment, positive reappraisal, and response modulation) reported more positive emotion than participants in a control condition, which in turn increased intentions to donate blood. By showing the promise for benefitting donor experience via a relatively low-cost and low-resource methodology, this research supports the use of VR paradigms to trial interventions prior to deployment in operationally-context field settings.Effective interventions that support blood donor retention are needed. Yet, integrating an intervention into the time-pressed and operationally sensitive context of a blood donation center requires justification for disruptions to an optimized process. This research provides evidence that virtual reality (VR) paradigms can serve as a research environment in which interventions can be tested prior to being delivered in blood donation centers. Study 1 (N = 48) demonstrated that 360°-video VR blood donation environments elicit a similar profile of emotional experience to a live donor center. Presence and immersion were high, and cybersickness symptoms low. Study 2 (N = 134) was an experiment deploying the 360°-video VR environments to test the impact of an intervention on emotional experience and intentions to donate. Participants in the intervention condition who engaged in a suite of tasks drawn from the process model of emotion regulation (including attentional deployment, positive reappraisal, and response modulation) reported more positive emotion than participants in a control condition, which in turn increased intentions to donate blood. By showing the promise for benefitting donor experience via a relatively low-cost and low-resource methodology, this research supports the use of VR paradigms to trial interventions prior to deployment in operationally-context field settings.
Abstract Effective interventions that support blood donor retention are needed. Yet, integrating an intervention into the time-pressed and operationally sensitive context of a blood donation center requires justification for disruptions to an optimized process. This research provides evidence that virtual reality (VR) paradigms can serve as a research environment in which interventions can be tested prior to being delivered in blood donation centers. Study 1 (N = 48) demonstrated that 360°-video VR blood donation environments elicit a similar profile of emotional experience to a live donor center. Presence and immersion were high, and cybersickness symptoms low. Study 2 (N = 134) was an experiment deploying the 360°-video VR environments to test the impact of an intervention on emotional experience and intentions to donate. Participants in the intervention condition who engaged in a suite of tasks drawn from the process model of emotion regulation (including attentional deployment, positive reappraisal, and response modulation) reported more positive emotion than participants in a control condition, which in turn increased intentions to donate blood. By showing the promise for benefitting donor experience via a relatively low-cost and low-resource methodology, this research supports the use of VR paradigms to trial interventions prior to deployment in operationally-context field settings.
ArticleNumber 10334
Author Davison, Tanya E
Tzelios, Kallie
Williams, Lisa A
Masser, Barbara
van Dongen, Anne
Thijsen, Amanda
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  givenname: Lisa A
  orcidid: 0000-0002-0021-5613
  surname: Williams
  fullname: Williams, Lisa A
  email: lwilliams@unsw.edu.au
  organization: School of Psychology, UNSW Sydney, Sydney, Australia. lwilliams@unsw.edu.au
– sequence: 2
  givenname: Kallie
  surname: Tzelios
  fullname: Tzelios, Kallie
  organization: School of Psychology, UNSW Sydney, Sydney, Australia
– sequence: 3
  givenname: Barbara
  surname: Masser
  fullname: Masser, Barbara
  organization: National Institute for Health and Care Research Blood and Transplant Research Unit in Donor Health and Behaviour, Department of Public Health and Primary Care, University of Cambridge, Cambridge, UK
– sequence: 4
  givenname: Amanda
  surname: Thijsen
  fullname: Thijsen, Amanda
  organization: Strategy and Growth, Australian Red Cross Lifeblood, Melbourne, Australia
– sequence: 5
  givenname: Anne
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  organization: Department of Psychology, Health, and Technology, University of Twente, Enschede, The Netherlands
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  givenname: Tanya E
  surname: Davison
  fullname: Davison, Tanya E
  organization: Research and Innovation, Silverchain, Melbourne, Australia
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SSID ssj0000529419
Score 2.4577167
Snippet Effective interventions that support blood donor retention are needed. Yet, integrating an intervention into the time-pressed and operationally sensitive...
Abstract Effective interventions that support blood donor retention are needed. Yet, integrating an intervention into the time-pressed and operationally...
Abstract Effective interventions that support blood donor retention are needed. Yet, integrating an intervention into the time-pressed and operationally...
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SourceType Open Website
Open Access Repository
Aggregation Database
Index Database
StartPage 10334
SubjectTerms Adolescent
Adult
Blood
Blood & organ donations
Blood Donation
Blood donors
Blood Donors - psychology
Computer applications
Deployment
Emotions
Emotions - physiology
Female
Humans
Intention
Intervention
Male
Middle Aged
Virtual Reality
Young Adult
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Title A virtual reality paradigm simulating blood donation serves as a platform to test interventions to promote donation
URI https://www.ncbi.nlm.nih.gov/pubmed/38710774
https://www.proquest.com/docview/3051220237/abstract/
https://www.proquest.com/docview/3051937468/abstract/
https://pubmed.ncbi.nlm.nih.gov/PMC11074277
https://doaj.org/article/b3979e2b9c744847b1a08856953b9b6a
Volume 14
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