Human versus chatbot: Understanding the role of emotion in health marketing communication for vaccines - Tsai, Wan‐Hsiu Sunny; Lun, Di; Carcioppolo, Nicholas; Chuan, Ching‐Hua (Psychology & marketing, 2021)
Keywords: affect; anger; chatbot; Chatbots; Communication; embarrassment; Emotions; Guest Editors: Marcello M. Mariani and Rodrigo Perez Vega; health communication; health marketing; human‐machine interaction; perceived agency; Special Section: Beyond the Hype: Psychological Mechanisms Enabling the Acceptance, Adoption, and Engagement with Artificial Intelligence Technology in Marketing; vaccine; Vaccines