APA (7th ed.) Citation

Malodia, S., Filieri, R., Otterbring, T., & Dhir, A. (2024). Unlocking Social Media Success: How Prosumers Drive Brand Engagement through Authentic Conversations with Consumers. British journal of management, 35(4), 2197-2212. https://doi.org/10.1111/1467-8551.12823

Chicago Style (17th ed.) Citation

Malodia, Suresh, Raffaele Filieri, Tobias Otterbring, and Amandeep Dhir. "Unlocking Social Media Success: How Prosumers Drive Brand Engagement Through Authentic Conversations with Consumers." British Journal of Management 35, no. 4 (2024): 2197-2212. https://doi.org/10.1111/1467-8551.12823.

MLA (9th ed.) Citation

Malodia, Suresh, et al. "Unlocking Social Media Success: How Prosumers Drive Brand Engagement Through Authentic Conversations with Consumers." British Journal of Management, vol. 35, no. 4, 2024, pp. 2197-2212, https://doi.org/10.1111/1467-8551.12823.