Managing Digital Presence in Wineries Practicing Heroic Agriculture: The Cases of Ribeira Sacra and Lanzarote (Spain)

• Published in: Agronomy (Basel) Vol. 13; no. 3; p. 946
• Main Authors: Cruz-Ruiz, Elena, Cristòfol, F. J, Zamarreño-Aramendia, Gorka
• Format: Journal Article
• Language: English
• Published: Basel MDPI AG 01.03.2023
• Subjects: Case studies; Communication; Content analysis; COVID-19; Culinary tourism; Cultural heritage; Culture; Digital media; Economic analysis; Emotions; heroic viticulture; International economic relations; Lanzarote; Marketing; Online social networks; Ribeira Sacra; Rural development; Sales promotions; social media; Social networks; Social organization; Sustainable development; Sustainable tourism; Tourism; Tourist attractions; Traditions; Travel industry; Viticulture; Websites; Wine; Wine and wine making; Wine industry; wine tourism; Wineries; Wineries & vineyards; Wines; United Kingdom; Germany; Spain; Italy; Lanzarote

Wine tourism has become an exciting avenue of development for rural wine-producing regions. The channels through which these millenary traditions are transmitted are diverse, and the wineries that practice heroic viticulture can sustainably influence the economic recovery process, especially after t...