How to Survey Citizens’ Compliance with COVID-19 Public Health Measures: Evidence from Three Survey Experiments

The extent to which citizens comply with newly enacted public health measures such as social distancing or lockdowns strongly affects the propagation of the virus and the number of deaths from COVID-19. It is however very difficult to identify non-compliance through survey research because claiming...

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Published inJournal of experimental political science Vol. 8; no. 3; pp. 310 - 317
Main Authors Daoust, Jean-François, Nadeau, Richard, Dassonneville, Ruth, Lachapelle, Erick, Bélanger, Éric, Savoie, Justin, van der Linden, Clifton
Format Journal Article
LanguageEnglish
Published New York, USA Cambridge University Press 01.01.2021
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Abstract The extent to which citizens comply with newly enacted public health measures such as social distancing or lockdowns strongly affects the propagation of the virus and the number of deaths from COVID-19. It is however very difficult to identify non-compliance through survey research because claiming to follow the rules is socially desirable. Using three survey experiments, we examine the efficacy of different ‘face-saving’ questions that aim to reduce social desirability in the measurement of compliance with public health measures. Our treatments soften the social norm of compliance by way of a short preamble in combination with a guilty-free answer choice making it easier for respondents to admit non-compliance. We find that self-reported non-compliance increases by up to +11 percentage points when making use of a face-saving question. Considering the current context and the importance of measuring non-compliance, we argue that researchers around the world should adopt our most efficient face-saving question.
AbstractList The extent to which citizens comply with newly enacted public health measures such as social distancing or lockdowns strongly affects the propagation of the virus and the number of deaths from COVID-19. It is however very difficult to identify non-compliance through survey research because claiming to follow the rules is socially desirable. Using three survey experiments, we examine the efficacy of different ‘face-saving’ questions that aim to reduce social desirability in the measurement of compliance with public health measures. Our treatments soften the social norm of compliance by way of a short preamble in combination with a guilty-free answer choice making it easier for respondents to admit non-compliance. We find that self-reported non-compliance increases by up to +11 percentage points when making use of a face-saving question. Considering the current context and the importance of measuring non-compliance, we argue that researchers around the world should adopt our most efficient face-saving question.
Author Nadeau, Richard
Dassonneville, Ruth
Lachapelle, Erick
Savoie, Justin
Daoust, Jean-François
Bélanger, Éric
van der Linden, Clifton
AuthorAffiliation 2 Center for the Study of Democratic Citizenship , Québec , Canada
5 University of Toronto , Toronto , Ontario , Canada , Twitter: @justinsavoie
1 Politics and International Relations, University of Edinburgh , Scotland , UK , Twitter: @jf_daoust
3 Department of Political Science, Université de Montréal , Montréal , Québec , Canada , Twitter: @r_dassonneville , @erickUdeM
6 McMaster University , Hamilton , Ontario , Canada , Twitter: @CliffvdLinder
4 Department of Political Science, McGill University , Montréal , Québec , Canada
AuthorAffiliation_xml – name: 3 Department of Political Science, Université de Montréal , Montréal , Québec , Canada , Twitter: @r_dassonneville , @erickUdeM
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Copyright The Author(s) 2020. Published by Cambridge University Press on behalf of The Experimental Research Section of the American Political Science Association
The Author(s) 2020. Published by Cambridge University Press on behalf of The Experimental Research Section of the American Political Science Association. This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted re-use, distribution, and reproduction in any medium, provided the original work is properly cited. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the associated terms available at: https://uk.sagepub.com/en-gb/eur/reusing-open-access-and-sage-choice-content
The Experimental Research Section of the American Political Science Association 2020 2020 The Experimental Research Section of the American Political Science Association
Copyright_xml – notice: The Author(s) 2020. Published by Cambridge University Press on behalf of The Experimental Research Section of the American Political Science Association
– notice: The Author(s) 2020. Published by Cambridge University Press on behalf of The Experimental Research Section of the American Political Science Association. This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted re-use, distribution, and reproduction in any medium, provided the original work is properly cited. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the associated terms available at: https://uk.sagepub.com/en-gb/eur/reusing-open-access-and-sage-choice-content
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Issue 3
Keywords COVID-19
survey experiment
compliance
public health
measurement
methodology
self-isolation
Language English
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SubjectTerms Citizens
Compliance
Confidence intervals
Coronaviruses
COVID-19
Disease transmission
Experiments
Medical research
Pandemics
Political science
Polls & surveys
Public health
Research Article
Respondents
Social distancing
Social norms
Voter behavior
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Title How to Survey Citizens’ Compliance with COVID-19 Public Health Measures: Evidence from Three Survey Experiments
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