Conceptualizing resource integration as an embedded process: Matching, resourcing and valuing

• Published in: Marketing theory Vol. 19; no. 1; pp. 65 - 84
• Main Authors: Caridà, Angela, Edvardsson, Bo, Colurcio, Maria
• Format: Journal Article
• Language: English
• Published: London, England SAGE Publications 01.03.2019; Sage Publications Ltd
• Subjects: Business Administration; Företagsekonomi; Practice theory; Qualitative research; resource integration process; S-D logic; value; resource integration process; Practice theory; S-D logic; value

The strong linkage between the creation of value and the actors’ resource-integrating efforts forces academics and practitioners to understand how value stems from resource integration (RI). This article analyses RI as an embedded process within the wider process of interactive value formation. The...