Portrait of authority: a critical interrogation of the ideology of job and career coaching

• Published in: Pedagogy, culture & society Vol. 27; no. 2; pp. 199 - 213
• Main Authors: Dahlstedt, Magnus, Vesterberg, Viktor
• Format: Journal Article
• Language: English
• Published: Abingdon Routledge 03.04.2019; Taylor & Francis Ltd
• Subjects: Behavior Standards; Business; Career Counseling; Career Guidance; Careers; Coaching; Coaching (Performance); Commercialization; Compliance (Psychology); critical discourse analysis; Discourse analysis; Discourse Modes; employability; Employer Employee Relationship; Employers; Employment Potential; Expertise; Figurative Language; Foreign Countries; Global Approach; Ideology; Job and career coaching; Job Applicants; Job Performance; Job Search Methods; Labor Market; Organizational Culture; Power Structure; Self Concept; strategy of legitimation; Success; Web Sites; Sweden

This article focuses on job and career coaching provided by a multinational company, as a means of learning how to become employable. On the basis of a critical discourse analysis informed by Fairclough, we interrogate tips and advice in blog posts written by job and career coaches on the company�...