An Empirical Comparison of Methods for Measuring Consumers' Willingness to Pay - Voelckner, Franziska (Marketing letters, 2006)
Keywords: Analytical estimating; Auctions; Bidding; Bids; Brands; Conjoint analysis; Consumer behavior; Consumer research; Consumers; Decision making; Demand analysis; Demand functions; Doughnuts; Economic methodology; Economic value; Elicitation; Estimates; Estimation methods; Measurement techniques; Optimal pricing; Payments; Pricing; Pricing policies; Reservation prices; Studies; Valuation; Value; Welfare economics; Welfare measurement; Willingness to pay